For this keyphrase, I found results between Google and Yahoo to be quite similar. The only differences were sites by actual realtors and sites that were simply property listings. Both types of results are useful, with Google having an edge in realtors. Google had some lower quality sites, but information was just as good even though they did seem less professional. On other hand, Yahoo did have one site that was nothing more than a links page from another realtor's site. Big boo boo.

This one goes to Google.

Mosquito Nets

It seems to me that someone searching for "mosquito nets" wants either A) to buy them, or B) to learn about them, so I was expecting to find either stores or information about mosquito nets. Yahoo showed me 6 stores and 2 informational pages. The other results were a search result page (not a good result) and an inner page from a previous result (also not a good result).

Google gave me 7 stores and 3 charitable organizations (one of which was a store as well). The other 2 charitable organizations were a news article outlining what they had done regarding mosquito nets and information about mosquito nets.

So even though I didn't necessarily want latest news about what a charity did regarding mosquito nets, I think getting same site twice from Yahoo (not to mention search result page) is bigger no-no. Google wins this round.

Liposuction

I expected to find information about liposuction, liposuction organizations and either doctors or centers where you can have liposuction done. What I got was a lot of "how to find a doctor" sites, with a lot of good information.

Yahoo results included 3 sites doubled. This is a problem that killed AltaVista in late 90's. Hopefully they will have it fixed soon. Other than 3 doubled sites, results included 4 informational sites, 2 sites for finding doctors and one poorly written article about history of liposuction.

Google gave me 4 good informational sites, 2 good "find a doctor" sites, one recent article about liposuction for people in industry, one site with very poor information one written by a single doctor and one site that was nothing more than a directory.

Google gets this round as well. Overall, it looks like Yahoo needs to fix its doubling of sites and Google needs to clean out some spam (poor sites).

And The Winner Is...

You! Having two good search engines to choose from makes searching that much better for everyone. It also makes getting listings better. It also makes marketing better. It also makes traffic to your site steadier. The only way this could have been worse is if Yahoo's results sucked, and they don't. They seem just as good, if not better, than Google's.

So rejoice, and enjoy a more dynamic world of online searching!

With this we're telling spider/robot to follow all links when visiting this page. If you have a members area or an admin area on your site that you don't want listed in SE's, or any other pages you want to keep to yourself then you can use this -

<meta name="robots" content ="index,no follow">

Other tags that may or may not be useful included from this page -

<meta name="author" content="how to make money online"> <meta http-equiv="expires" content="0"> <meta name="resource-type" content="document"> <meta name="distribution" content="global"> <meta name="revisit-after" content="1 days"> <meta name="rating" content="general"> <meta name="generator" content="php-nuke 6.8 - copyright 2003 by http://phpnuke.org"> <meta name="copyright" content="copyright (c) 2003 by http://how to make money online"> In general I wouldn't use any of above tags other than author and maybe revisit-after. Since using them will push text content of your page further from top of your document.

A well known and very useful tool for checking out what search words people are using on SE's is Wordtracker. When you know what people are searching for you know what keywords and keyphrases you should be weaving into your website. This tool is used by all online Marketing experts. Another tool is Overture suggestion tool which will list number of times a word or phrase has been searched for on Overture engine over previous month. A handy tool that will query Overture directly from your desktop and store all results of your keyword searches is Good Keywords. For a more extensive list of keyword resources try my keyword research page.

5: Body text Keyword/Keyphrases and bold text. This is very much where focus has switched when it comes to keywords and keyphrases. Generally it makes sense more focused your body text is on what your site is about better you will get listed. In those terms everyone's a winner. You get better listing and your content is more relevant in order to achieve that. Does that make sense ? let me clarify.

Returning to our examples again our site is called exercise-equipment.com We've already used phrase 'exercise equipment' in our domain name, page title, body text title and in our meta tags. If we now add this same phrase to main text of our page a number of times ideally near top within first paragraph we'll boost our ranking in SE's yet again.

Note you should try to make phrase fit text and not just cram it in there. It's also important not to over do it. As it is with other techniques described in this article. You can get your site dropped and even barred from SE's if it's seen to be 'spamming' them by abusing these techniques. So tread carefully and try not to over do it.

Back to keywords/keyphrases, there's a further twist to this if we also make body text 'exercise equipment' bold we'll score again in SE's since text in bold is seen as being more important and again more relevant. ;-) The side benefit is that it breaks up text a little for our site visitors and makes page a little more interesting.