Written by Shery Ma Belle Arrieta

Continued from page 1

2. Many fictional characters are not fictional at all. Write about one real person who has been fictionalized.

3. Electricity is a recent discovery. Think of 10 things to do when there's no power.

4. Pirates no longer just refer torepparttar highwaymen ofrepparttar 129771 seas. There are different breeds of pirates today. Write about today's pirates and what they're pirating.

5. Many words inrepparttar 129772 English language come fromrepparttar 129773 names of people -- such as mesmerize (from Mesmer, a hypnotist). Find out more words from people's names and writerepparttar 129774 story behindrepparttar 129775 words.

6. The US Declaration of Independence begins with this line: "We hold these truths to be self-evident, that all men are created equal..." Write you own Declaration of Independence by usingrepparttar 129776 same line as your starting point.

7. How do you start a fan club? Write a how-to on organizing a fan club for a favorite author, singer, actor or sports figure.

8. How do planets die?

9. Expound or dispute this: "Where science ends, religion begins."

10. Take a look at your bookshelf. Pick one book and write a review of it.

11. How is privacy invaded onrepparttar 129777 Internet?

12. Write an article on how to choose a pet. Target your piece for kids aged 7-10.

Shery Ma Belle Arrieta Shery is the creator and author of the exciting new series of ebooks for writers, SEEDS: Ideas for the Everyday (Non-Fiction) Writer. You can download a FREE sampler at The July SEEDS ebook contains 82 idea seeds, all based on historical events. Visit

The Art of Writing Effective Web Site Sales Copy

Written by Shelley Lowery

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When your visitor scans your sales message, chances are they'll read your headline, subheadlines and your PostScript message. Place your most important benefits within your P.S. message. It will get read. Writing Your Copy Now, you're ready to begin filling inrepparttar spaces. When you begin writing your paragraphs, get straight torepparttar 129768 point, avoid negativity and hype, and write in small sections. Varyrepparttar 129769 paragraph sizes and limit each paragraph to four or five lines max. If you feel that your paragraph will be longer than four or five lines, try to use bullets to display important points. Write in an everyday language that everyone can understand. Make sure you use plenty of white space. White space isrepparttar 129770 empty space between your paragraphs and around your text. You don't want to overwhelm your visitors with a solid page of black text. Nothing will make them click away any faster. Pack your sales copy with benefits from your headline straight through to your order form. Make sure you don't confuse features with benefits. Features don't sell... Benefits sell. Your visitor wants to know exactly what your product or service can do for them. Provide Testimonials Testimonials provide another great way to reassure your visitors. Blend your testimonials in with your sales message. Avoid making your visitors have to click to another page to view your testimonials; chances are, they won't. By blending your testimonials in with your sales message you can ensure they will be read. Selecting Fonts Avoid using fancy fonts. Fancy fonts make text difficult to read. In addition, your visitor may not have that font on their computer. Select a font that is easy to read and use black text on a light background. Long Copy Vs. Short Copy It is a proven fact that long sales copy out-sells short sales copy, but some visitors do prefer a short sales letter. You can give your visitors both. For those who prefer a short sales letter you can provide opportunities to click through to your order page prior to ending your sales letter. Try to keep your sales letter all on one page. Your visitor would much rather have to scroll through your letter than click through and load another page. With each additional click, you'll lose a percentage of your potential customers. Your words should seamlessly flow together from your headline through to your order page. Keep it simple, torepparttar 129771 point and pack it with all ofrepparttar 129772 benefits your product has to offer. The simple, well-designed web sites with killer sales copy makerepparttar 129773 sales.

Shelley Lowery is the webmistress of - Your Guide to Professional Web Site Design and Development. For further information on writing effective sales copy read her review of Make Your Words Sell.

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