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On your website you sell three things: a book on baseball for $39.95; a report on similar subject matter for $19.95 and a set of videos for $99.95. Make a special offer that for 72 hours only, (give a deadline and stick to it) if people order
video package, you will throw in either
book,
report or both. You will see your sales increase dramatically with this approach.
Here is how it could be done even better:
Offer this deal: let your prospects know that this offer is available to them only if they collect a coupon and present it at
time of sale. This is not a printed coupon like you would find in a supermarket, rather it is an electronic coupon that prospects must enter their names and email addresses in order to claim. If they don't order immediately, don't fret, you can then use their email address to send them follow-up reminders until
72 hour period has expired or they ask you to stop (I always advocate smart opt-in email, never unsolicited email).
This is
correct way to use a time sensitive offer. Put together a package, set a deadline, offer an electronic coupon and follow-up until
deadline.
However, as I mentioned earlier, some people have always used
time sensitive offer as a marketing ploy. They use a deadline that always changes, or you'll sometimes find that
same offer is available 2 or 3 days after it was supposed to expire. These practices are highly unethical and will cause you to lose sales, not to mention your credibility.
But remember, if you use time sensitive offers appropriately, you will see your sales shoot through
roof.

Marc Goldman, Goldbar Enterprises subscribe to The Marketers Resource Weekly: The Free Internet Marketing Resource for the New Millennium. Subscribe at http://www.goldbar.net Discover the exclusive members only website that will propel your business to dizzying heights. http://www.marketersresource.com