Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay."

What?! Have these people lost their minds?! Let us consider some better responses:

Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice level of profitability of last year"

or

Anon: "Last month we made more profit than we made whole of first quarter!"

Start to do this with your website - I dare you. Forget statistics. Bin hit counters. Throw out mailing list numbers.

How much profit has your website made you this year? Scared to answer? Don't know answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded.

In fact - you are running on guesswork - world's most ineffective business fuel.

No Matter How Old You Are You Need To Wear Glasses

Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses whole time you conduct business and when you make any decision relating to your website.

You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business.

Wearing your profit-tinted spectacles means that playing little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible.

Your profit-tinted spectacles work just like X-Ray specs - only difference is that it's your daily To Do List that gets stripped down to bare essentials and not person you look at whilst wearing them.

Pick a number, any number? No, pick profit - it's best number there is.

Michael Cheney Author of The Website Marketing BibleTM

So - how difficult is it to put up a feed?

If you can open 'Notepad' and type, you can make a feed file to go on your server and this will be seen by countless people all over world who are looking for latest products to buy.

If you desperately need to raise awareness and create more exposure for your service or product, without spending huge amounts on advertising - then you need to put up that RSS feed now before Klondike of all rushes starts. The colossal explosion of information through 'third dimension' of internet is about to start - 'first dimension' was text based information in dos that started as internet - which then was only for academics and scientists swapping information on research - 'second dimension' was introduction of graphical capability of browsers which allowed pictures, text and movie's - we now move inexorably onward through 'third dimension' of RSS feeds and now everyone can become a news publisher, newspaper and magazine publishers are in trepidation, their reign may now be coming to an end, all information in future will be by RSS feed and 'blogs', in fact most 18-24 year old's are now not even switching on television, but cruising on computer instead!

Will you have an input into this 'third dimension?