Writing for the Web

Written by Elena Fawkner

Continued from page 1

Avoid lengthy paragraphs and make sure each paragraph deals with only one idea. Instead of long paragraphs, use bulleted lists containing short, high-impact sentences.

Another crucial point is to userepparttar “inverted pyramid” principle. This just means that you state your conclusion or most important information up front, and then userepparttar 129709 rest ofrepparttar 129710 body of your text to elaborate and explain. Kind of like a newspaper story.

And because Sam hates to scroll, break your text into logical stand-alone sub-parts of no longer than a single page (or screen) and then link (with a meaningfully-worded link) torepparttar 129711 next section which starts on a new page.


Make sure your writing is not woolly. You need to write withrepparttar 129712 precision of a surgeon wielding a scalpel. No superfluous words allowed. Write for effect, by all means, but get torepparttar 129713 point and fast! In other words, be succinct.


Nothing gets that mouse finger itchier thanrepparttar 129714 perception that repparttar 129715 author ofrepparttar 129716 work lacks credibility. The top three culprits are hyperbole (avoid marketing hype at all costs and go for restrained objectivity instead), typos and grammatical errors. Sam likes to think you’ve done your homework too so make sure you include links to reputable sources elsewhere onrepparttar 129717 web (but not too many or you risk losing him for good).


One ofrepparttar 129718 major differences in writing forrepparttar 129719 web compared to other forms of writing isrepparttar 129720 inherently impersonal nature ofrepparttar 129721 medium. Instead of holding a comfortably reassuring book in his hands, or getting black smudge on his fingers fromrepparttar 129722 newspaper, Sam’s only contact with you is your words on a computer screen. You need to overcomerepparttar 129723 impersonal nature ofrepparttar 129724 medium if you expect to reach Sam with your words. It is for this reason that “write as you speak” is so muchrepparttar 129725 norm onrepparttar 129726 Internet.

Be informal and conversational in your writing (note, this is NOT a license to churn out shoddy, unprofessional work- writing conversationally and informally is every bit as demanding as writing formally, if not more so) and be personal while you’re at it (use “you” and “your” a lot). Most importantly, allow your personality to come through. You need to connect with Sam before he will invest in you so make sure you reach him with your writing.


Finally, just because it’s less comfortable to read from a computer screen than a book or newspaper doesn’t mean you can’t make it less uncomfortable. Chooserepparttar 129727 font you use with care. Times is a common default font for a lot of web pages but it doesn’t “pixellate” well. Better choices are Arial or Verdana.

Consider your choice of color and contrast carefully too. A dark font on a light background is best for lengthy reading sessions but a light font on a dark background can be effective if used sparingly.

So there you have it. Some relatively quick and easy steps you can take today to make it more likely Sam will get your message. And come back for more.

Elena Fawkner is editor of A Home-Based Business Online ... practical home business ideas for the work-from-home entrepreneur. http://www.ahbbo.com

How To Write for the Web

Written by Amrit Hallan

Continued from page 1


Some online articles are full of links. Even for a two-line explanation, some writers use a second page and giverepparttar hyper link inrepparttar 129707 first page. This I find very restrictive, especially if I want to take printout for later reading. Agreed sometimes we can't help it, but keep in mind that where you can avoid giving a link, avoid it.

Another problem with links is, they distractrepparttar 129708 reader. Sometimesrepparttar 129709 reader clicks onrepparttar 129710 links, reads whatever is there, and ends up forgettingrepparttar 129711 original page.


Yes, this is a very important point. If you giverepparttar 129712 headlines atrepparttar 129713 beginning ofrepparttar 129714 page, and if you make them sound interesting,repparttar 129715 web readers tend to read with greater earnestness.

Suppose an article or a section tellsrepparttar 129716 insomniacs how they can sleep usingrepparttar 129717 technique mentioned inrepparttar 129718 article orrepparttar 129719 section. The following highlight would probably trigger an interest:



As far as possible, allrepparttar 129720 relevant pages should be self-reliant, and should be present in their intrinsic entirety. Web surfers arrive at a particular page randomly, sometimes straightaway from a search engine or a referred link. There is no way to tell where they've been or where they'll go after visiting your page. Even if you try to provide context using links to tie related pages together, you cannot force a Web reader to follow those links. As a result, your approach must be encyclopedic, givingrepparttar 129721 reader a fairly comprehensive presentation ofrepparttar 129722 topic on every page. Whenever they arrive, they should know where they are without having to go here and there.

Always include a link that takes torepparttar 129723 main section ofrepparttar 129724 web site with just one click.


Whatever your reader should know, according torepparttar 129725 relevance, should come first onrepparttar 129726 page, and if aesthetically possible, properly highlighted. Think of all those things thatrepparttar 129727 visitor would like to see first most, and keep them as easily accessible as possible.

You should presentrepparttar 129728 important information inrepparttar 129729 first two or three paragraphs so that byrepparttar 129730 timerepparttar 129731 reader gets distracted and leavesrepparttar 129732 site, you have conveyed your main message.


If you have lots of textual content on your web site, keep it in a form so that your readers can take out printouts. If you look at articles on my web site at http://www.bytesworth.com/articles, you'll notice every article has a print version too, so that a reader can takerepparttar 129733 printout and readrepparttar 129734 article later.

This sums up my writing presentation forrepparttar 129735 time being. If you feel I have left out some vital point, you are welcome to let me know.

Amrit Hallan is a freelance copywriter, writer and a web developer. He also writes pages that are optimized for search engine rankings. Checkout his site, and read more of his writings at http://www.amrithallan.com

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