Continued from page 1
Organize so that other points flow from
first to
end of
piece. To put this another way, later points in
piece may be more important than earlier ones, but include them where they best fit within
flow.
Ideally, one builds from a title to a startling conclusion, all as one steady crescendo, with content increasing in significance and impact. In reality, this is seldom possible. Simply arrange
points you want to make in a manner your readers will find sensible.
The Secret To Great Paragraphs
The first line matters, but
last one matters more. In making this statement I'm at odds with many writer. But I think in terms of flow. Always. Let
first line sustain and enhance interest as possible. Let
balance of
text make
point clearly, but flow into
last sentence.
Let
last sentence express
essence of
point, to be carried into
rest of
piece. When an article is organized in this way,
reading task is easier. Only
last sentence in each paragraph needs to be remembered to understand what follows.
These aren't rules. If you look at what is written above, you'll see I did not follow this pattern in all cases. At times it just doesn't work well. Still, accent
meaning of
paragraph in
last sentence as possible.
The Last Sentence And Transition
The last sentence must also flow as nicely as possible into
next paragraph. This encourages
reader to continue and makes for an easier read.
Note
paragraph above that begins with, "These aren't rules." This is a distinct break from
prior paragraph. And this is often needed. In this case, similar but related points are made. While
ideas flow from
paragraphs above, they do not flow from them directly.
Subheadings To The Rescue
Whenever
flow can not be evenly sustained, use a subheading as above. This creates a distinct break from
thinking in
previous section, and begins a new one. Sure,
content under
subheading needs to be appropriate. But it may be quite different than content in
previous section.
In a more formal piece, I might have used, "Use Subheadings When It Is Necessary To Break The Flow." My style is to punch up subheadings as possible. The one I chose above says nothing to those scanning this piece, and is thus not
best choice. But it fits with what is being said.
Wrapping With Snap
At
very least, wrap an article on a positive, upbeat note. Leave your reader nodding his or her head in acceptance. Or with a grunt of surprise. Or a chuckle, maybe. I'm really done with this piece here, but I'll take a shot at a wrap.
Grab your reader by
nose with your title and
first sentence. Grab real hard. And don't let go of that nose until they've read
very last sentence. This is your task as a writer. Do this right, and your readers will never know what an awful thing you have done to them. They will simply say, "Thanks."
