Writing for People and Search Engines Written by Jennifer Ryan
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This is an H1 header This is an H2 header This is an H3 header This is an H4 header There is a really good explanation for why headers exist, but I don't have time to tell you. For your purposes of writing for search engines, just know they are mega important for optimization. H1 - This is title of your article. H2 - This is sub-title of your article. Keyword Proximity in Headers As if it couldn't get any worse, would you believe that where you place keywords in your title is bigtime important? It is true. To score more points with search engines, place keywords and phrases at beginning of your titles and paragraphs. Keep unnecessary words out of titles. This is a very delicate issue, especially when you consider that keywords aren't always good for human palate. Therein lies our dilemma. Who do we write title for? People or search engines? Well, answer my friend ... is BOTH. Yes. If you don't write for both, you're defeating your purpose. Why would you write something that repulses people, but that search engines love? Some SEO people do this. Gross. First, write a title that search engines love. Then, use your noggin to write enticing words drawing reader into your copy. Here's how I do it. SEO Tips | Search Engine Optimization Techniques 10 Ways to Make a Lot of Money with Your Website See? Don't give up having a compelling title for sake of search engines. (God help us all.) What good is having alot of traffic to your site if no one can stand to read your copy. To see an example of this on a live site, look here: http://www.internationalbcs.com/ibcs-payment-performance-guarantees.htm. Compelling Titles and Headlines According to John Caples, there are five rules for writing headlines: Self Interest. Your titles need to speak to self-interest of reader. People just want to know what's in it for them. News. If you have news, get it in your headline. Curiosity. Don't let curiosity drive alone. Pair it up with other headline writing techniques. No bad news. Avoid urge to paint negative picture in headline. Be positive. Quick and easy. Show reader how there is a quick and easy way to get something that they want. Links on Page The whole web is made up of links. Links help humans get around web, but search engines use links too. Since both search engines and people use web differently, you need different types of links for both. General Search Engine Links: Search engines only index those pages on your site that are linked together. They use your internal links, such as your navigation bars to find their way around your site and make record of your pages. That's why it's important that your navigation be 100% text. Anchor Text Links: The anchor text link is a different animal. Anchor text effects page that it is linking to, not necessarily page that it is on. Your anchor text should consist of keywords. So, instead of making "click here" a link, you would make, get keyword here a link. Now, be careful here. Remember when a search engine zooms on your page, it follows links. So, if you want it to read all your content, don't stick links arbitrarily in page. Be strategic. If you want it to read whole page, put your anchor text and any other links at end. Usually, you can put anchor text links anywhere because it is page you're optimizing for in first place, so you don't care if search engine goes for a visit there.
Jennifer Ryan is a Search Engine Optimization Expert with The Marketing Shop. Visit our website at http://www.themarketingshop.com/. Sign up for our free web marketing tips newsletter and read more web marketing and SEO articles today.
| | Tips on Having a Great Brochure DesignWritten by Mart Gil Abareta
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As what I’ve said, brochures are effective communication and promotional tools. They can be utilized to sell small ticket items through direct mail. When a brochure is intended to be a direct sales generator, it must be exciting and convincing. Brochure designs for direct mail business must also utilize white space around text and images sufficiently. Small ticket items are being sold to excite customers, not to hammer them with vast information about a certain product or service. Indeed, brochures let businesses have full control on how to communicate to their clients. They actually work best when they are intended to a specific part of a market. And because brochure design is very necessary, most companies hire professional graphic designers and layout artists who will take charge in design of their corporate brochures. This will help businesses to focus more on their core business rather than wasting resources on learning a new skill – that is designing skills.
This article was created for the sole purpose of propagating information that may be related to 4 Color Brochures Printing and other industries to which it may be of interest.
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