Writing direct mail that really, really works

Written by Julia Hyde

Continued from page 1

A good rule to follow is: Keep selling until you run out of selling points. Byrepparttar end of your letter your prospect should have more than enough information to make a decision.

Write a friendly greeting

When possible address your prospect by his name, as this will increase your response rate. If you don’t have an individual name, you’ll have to use a title such as Dear Business Manager, or Dear Creative Director. Don’t address a householder as, “Dear Householder,” Instead use, “Dear Animal Lover,” or “Dear Mercedes Owner.

Use an attention-grabbing headline

Make sure your headline is atrepparttar 108106 top ofrepparttar 108107 letter. Use it to highlightrepparttar 108108 main benefit. Make sure it’s easy to understand and tells your reader why he should read your letter. Avoid headlines that try to be clever, or funny. They rarely work.

Ask for what you want

Don’t be slow in asking forrepparttar 108109 sale. If you wantrepparttar 108110 reader to buy your garden gnomes, tell him so, nearrepparttar 108111 beginning. If you let him get half way downrepparttar 108112 page before telling him what you want, your letter will end up inrepparttar 108113 trash.

Write from me to you

Make your letter personal. Have one customer in mind while your writing it and address him as if he were sitting right beside you. Userepparttar 108114 word “you” frequently. Instead of saying, Our lingerie is sexy” say, “You’ll look sexy in our lingerie.” Change, “Our blankets are warm and comfortable,” to: “You’ll be warm and comfortable in one of our blankets.”

Get your reader to act NOW

Byrepparttar 108115 end of your letter,repparttar 108116 reader should have allrepparttar 108117 benefits of your product or service, and have become more and more interested. Now you need to get him to act. Tell him clearly and simply what you want him to do: telephone, fill inrepparttar 108118 reply card, send money, visit your web site or get a representative to call.

Finish with a PS

Make sure your PS sounds like something you “just remembered to say. By, try not to start your PS withrepparttar 108119 word “Remember” as it shows what you’re about to say contains nothing new. Instead, userepparttar 108120 PS to highlight a benefit not already included in your letter.

About the Author Julia is an independent copywriter specializing in advertising, search engine marketing and direct mail. For more information on how Julia can increase your company's sales visit her website at www.juliahyde.com or email info@juliahyde.com

Breathe new life into your half-dead website by using words that sell

Written by David Peterson

Continued from page 1

Paragraphs never justified. Most common is left-margin with no indent. How To Write Successful Headlines In your sales copy you need an attention-grabbing headline and a compelling sales message full of benefits, clearly describing what your product or service is all about.

Legendary copywriter Ted Nicholas author of 14 best-selling books including "Magic Words That Bring You Riches" has these excellent tips on writing headlines

"Start with a well thought out headline."

"Five times as many people readrepparttar headline asrepparttar 108105 body copy. It makes sense, therefore, to spendrepparttar 108106 major portion of your effort on headlines."

"A good headline motivates action by stirring an emotion"

"Write as many as 250 headlines before settling on one"

13 Proven Headline Words Announcing...

Secrets of...




Facts you...


At Last...

Advice to...

The truth of...


How would...

How to...

How To Write Attention-Grabbing First Sentences Joe Sugarman (of blu-blocker sunglass fame) and author of best-selling book "Advertising Secrets ofrepparttar 108107 Written Word" has these tips on writing first sentences;

"Keep it short, sweet and almost incomplete."

For example:

It's easy. It had to happen. It's time. It's crazy. The sole purpose ofrepparttar 108108 first sentence is to get you to readrepparttar 108109 second sentence.

How To Write Attention-Grabbing Ending Sentences "You must plant seeds of curiosity forrepparttar 108110 reader." "Atrepparttar 108111 end of a paragraph offer a reason to readrepparttar 108112 next paragraph."

Using sentences such as.....

But there's more.

So read on.

But I didn't stop there.

Let me explain.

Now here comesrepparttar 108113 good part. These tips represent justrepparttar 108114 tip ofrepparttar 108115 iceberg on breathing new life into your half-dead web site.

We'll cover all ofrepparttar 108116 other necessary elements in future articles. Stay tuned.

I hope that you have found this information to be helpful in your pursuit of excellence. Thank you for reading.


Dave Peterson

Dave is not only a Professional Website Designer. He also incorporates exciting state-of-the-art marketing strategies and expertise that help clients put more cash in there pockets. Providing great value to his clients.

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