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When thinking of ideas for a release, one good way of getting noticed is by tying yourself in with recent news stories. Another idea is just to make a bold claim, "that you can live up to." You'll find that lots of people will give you publicity, to try to prove you wrong. For example "New York stock broker say he can make anyone a millionaire." Just remember that you should be able to stand behind your claims.
Format of a Press Release
"FOR IMMEDIATE RELEASE" should be written in top, left corner. If your information needs to be printed on or before a certain date, you would write something like: "FOR RELEASE AFTER MARCH 27" or "FOR RELEASE BEFORE CHRISTMAS." These would also go in upper, left-hand corner.
Skip two lines and type "CONTACT:" Then list your contact information. Skip two lines and type your headline. Make sure your spend some time here because this is what will determine if your release gets read or shred. (=
The first paragraph begins with dateline. Here's an example: (New York, NY - October 9, 2000) - Then. skip a space after dash and write your first sentence. The first paragraph of your release should be a few sentences that concisely summarize content without much specific detail. Remember to answer basic questions who, what, where, when, why and how. Pay special attention to first paragraph because it's here that you have to convince editor that your release is worth reading and printing. Be sure to make this clear. Why should her readers be interested? How will it affect their life? What are benefits?
The second paragraph, you want to go into a little more detail and add some quotes. Remember to establish yourself as an expert. Don't say "Tom Jones says," say "Tom Jones, webmaster for Kidco.com and prominent author says..."
In third paragraph, you want to persuade editor to seek more information. You can have them visit your web site or a pre-made webpage, send a message to an autoresponder, call you etc. At end of your press release, you want to skip a space and end with three, centered number signs. "###"
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