A - Incite action. Put a limited time frame on your offer and tell them how to order. Make it as easy as you can to purchase. Give them a number of options.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` YOU, YOU, YOU, YOU ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~`

Copywriting, whether it's offline or online is still all about YOU (or client, that is). Write in a direct "me to you" way. Use twice as many "you's" as you do "we's". This forces you to step into readers' shoes and by doing that you're helping them relate (really relate) to what you're saying.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` Break it up! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~`

There's nothing that will make people click away faster than long, tedious paragraphs and long sentences. Break up those sentences. Break up those paragraphs into one or two sentences (at very most).

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` Put those HOT words in lights! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~`

Every time you move on to a new point include a subheading. This breaks up copy and makes it much easier to read. It also enables people to scan your piece. With a good web piece you should be able to scan just subheads and be able to pick out major selling arguments in order so you can get a good gist of what piece is about.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` Use strategically placed links to expand on points ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~`

In situations where some readers may need to find out more about a certain point, instead of including a description in main body of your online sales letter, include a link to an explanatory paragraph. This enables you to include all copy you need to sell something WITHOUT watering down power of your main piece.

It might be simply a description of meaning of a certain term.

It might be links to additional research which proves that your product delivers results.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` Weave testimonials throughout your copy ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~`

Testimonials SELL. Gather as many testimonials as you can from clients and feature them in a variety of different ways. Have a testimonials or "what clients say" section. Feature these testimonials as case studies AND use them as part of copy when making a particular point.

Eg. Your car will be so shiny it will look brand new AND be worth $000's more.

Margaret Smith of Smith and Co. Balmain agrees:

"I wanted to sell my 1995 Ford and to be honest it had been a little neglected over years. I was given an initial trade in price from a dealer and after being rather disappointed with price I thought I'd arrange for your detailing services. My gosh. What a result! I hardly recognised it. It looked like a brand new car. I then took it in to another dealer and they offered me $5,000 more. Thank you so much!"

This is a brief overview of how to write powerful web copy. There are a number of other key copywriting principles to consider. You can find more copywriting browsing our site.

Just remember - no matter what sales vehicle you're using, recipe for copywriting success is same. It's just tone and length that changes.

We each have 1, 440 seconds in each day between hours of midnight and midnight that we can use ... how are your 1,440 seconds going to be spent today?

- You might get an idea for a new book. - Can you start some research? or is there someone you would like to ask for an interview?

- It may be an idea for writing a tip or an article to post to free content directories that could generate interest in your business and product/s for purpose of increasing sales.

- It could be to submit some pages to a new search engine or directory you have read about.

- Place a classified advertisement somewhere you have not advertised before.

- Find a joint venture partner for an idea you have.

- Teach a class offline or online.

- Offer consultancy services.

- Put a bid in for a freelance contract or send an article query to a paying magazine.

- Perhaps getting around to implementing an idea you have read about for marketing your web site or e-book that you had not got around to trying yet.

- $100 ideas can also be as simple as reviewing all your headlines for effectiveness: - your articles, your web site pages, your e-mail subject lines, title of your e-zine, your sales copy pages etc.

All of these and many more ideas each have potential to bring profits in many different ways.

It is also important that you list idea/s that you generate each day and then make an ACTION PLAN for implementation of that idea. The sooner idea is implemented sooner you will see an income from it.

Not all ideas have to be as obvious as these. How about eliminating an expense and saving $100 occasionally?

Whatever your ideas, keep a idea file to record your ideas and actions you have taken. Also carry a notebook or a small voice activated tape recorder with you at all times specifically for ideas that might surface outside your idea time.

Never again will you be short of an idea for your business or a project you can work on to increase your profits and grow your business.

Decide on one most important productive thing you can do today for your business... and just do it.