Writing To Overpower Your Competition

Written by Karon Thackston

Continued from page 1

Some are live workshops, others are e-courses, some focus strictly on one type of copywriting leaving all others byrepparttar wayside, some are correspondence courses while others are downloadable. But because they all appear in response torepparttar 108001 query "copywriting course," they all haverepparttar 108002 potential to take sales away. Even if your site falls intorepparttar 108003 coveted #1 position,repparttar 108004 others onrepparttar 108005 page could potentially grab some of your sales.

So how do you get surfers to click on your site's listing? Your title and description have to be first rate.

If your copywriting course has a specialty (sales letters, search engines, catalogs, etc.) say so. Chooserepparttar 108006 most powerful benefit and a way to set yourself apart (your USP) and use those inrepparttar 108007 tags for your search results along with your keyphrases. Simply having keywords in your title and description might get you ranked withrepparttar 108008 engine but it sure won't entice anybody to click to your site.

Other Options

There are options and substitutes for practically everything inrepparttar 108009 world. If people don't want to pay for a computer and Internet access so they can send email, they can write letters or call their friends and family. If customers deciderepparttar 108010 cost of groceries is out of control, they can plant a garden and eat a vegetarian diet. There are even alternatives to cars: taking a cab (as most do in New York), bicycling (very popular in London) or walking (great exercise). All of these alternatives can be competition for you.

To overcomerepparttar 108011 pull of other options, when you write copy be sure emphasize why those other options really aren't viable. The sheer act of writing letters takes time in and of itself. Then you have to mailrepparttar 108012 letter and wait. Ifrepparttar 108013 person wants to respond, they have to get motivated enough to sit down and write a reply and mail it. Then you wait again. The phone? Yes, people could userepparttar 108014 phone to talk like they always have, but what about when you want to showrepparttar 108015 person you're talking with something? A picture of your new grandchild or your new car can't be shown overrepparttar 108016 phone. You getrepparttar 108017 idea.

Droprepparttar 108018 egotistical viewpoint that you have no competition and take a good, hard look around. Once you've realized that there is always an alternative to buying what you offer, you'll be in a better mindset to write copy that outlines why yours isrepparttar 108019 only optionrepparttar 108020 prospect should consider.

Tired of endlessly searching the ‘Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available.

Power Writing 101: Tips and Tricks to Get You Taken Seriously!

Written by Dina Giolitto, Wordfeeder.com

Continued from page 1

- boosts immunity

Notice that each bullet followsrepparttar same format: action verb, object of verb. To stray from this format is to do a disservice torepparttar 105154 bullet. Paralellism also works in a sequence separated by commas. “I like pie, I like cake, and I like pudding.” Another example: “She enjoys climbing, hiking, and fishing.” The incorrect version of this sentence: “She enjoys climbing, hiking, and to fish.”

Avoid wordiness. Eliminaterepparttar 105155 following words and phrases from your vocabulary, and feel better about yourself: very, unique, being that, utilize/utilization, a lot, needless to say, it goes without saying, in back of, without a doubt, at some point in time, as to whether, it seems to me, oddly enough. They’re just filler, and they’re inrepparttar 105156 same category as their credibility-stealing cousins redundancy,repparttar 105157 double negative, andrepparttar 105158 passive voice.

Go easy onrepparttar 105159 prepositional phrases. “The girl who was sitting onrepparttar 105160 porch ofrepparttar 105161 house that was up onrepparttar 105162 hill, feltrepparttar 105163 breeze as it was gently blowing through her hair.” Eegads, what a mouthful! Correct this problem by breaking up your ideas into separate sentences. "The house stood atoprepparttar 105164 hill, and asrepparttar 105165 girl sat onrepparttar 105166 porch she feltrepparttar 105167 breeze blowing through her hair."

Use adjectives sparingly. “What? But my English teacher taught me...” Forget about what your teacher said. You’re running withrepparttar 105168 big dogs now. Which is more interesting? “The boy skipped happily and grinned openly,” or “The boy skipped downrepparttar 105169 hill, a grin playing about his face.” Don’t repeat words. I repeat: don’t repeat words.

Avoid hyphenating words that shouldn’t be hyphenated. What is this new trend that’s sweepingrepparttar 105170 nation? “Put-on your coat.” “Please check-in before 9 pm.” Hyphens are used to join two words that, when used in conjunction, take on another word form. “Put on your coat” doesn’t require a hyphen because you can also say “Put your coat on.” ‘Check-in’ would require a hyphen ifrepparttar 105171 sentence read like this: “Check-in is at 9 pm.” This is because check and in work together here as a noun. Hyphenation is tricky, I admit; even as a grammarian I must consult my styleguide from time to time. I suggest you dorepparttar 105172 same.

Forrepparttar 105173 Love of God, SPELLCHECK! Enough said.

Don’t over-exclaim or use excess punctuation marks in formal writing or advertising. And for God’s sake please don’t slip emoticons in to help you convey a feeling. That’s whatrepparttar 105174 vast English vocabulary is for. When people see you dropping exclam-bombs everywhere, they’ll think you’re cheap, tawdry and lacking design capabilities. Remember, you can use big bold fonts to make certain buzzwords jump right offrepparttar 105175 page.

Dashes – and – ellipses... are not acceptable ways to finesse a poorly constructed paragraph. There’s nothing wrong with having two separate sentences instead of one that’s broken up into sections. Dashes and ellipses are a copywriting crutch. I’m tempted by them just as much asrepparttar 105176 next guy. It’s so easy to insert a little pause in my rambler of a run-on using those three cute little dots. The ellipse... I love it! But I must control myself. Make a simple statement, punctuate with finality, move on torepparttar 105177 next idea. Don’t underestimaterepparttar 105178 power ofrepparttar 105179 period. We all need a break now and then!

Don’t be afraid to use contractions. More and more I come across emails written by people who are either too lazy to use contractions, or they are simply fooled into thinking it is going to make them look smart. What’s wrong withrepparttar 105180 sentence I just wrote? Contractions such as it’s, I’m, we’re, you’re, they’re, couldn’t, wouldn’t didn’t, doesn’t, aren’t etc. are a way to sound conversational in writing. That’s how people talk. What if you were making a formal speech? If you eliminated allrepparttar 105181 contractions, you’d sound pretty robotlike, wouldn’t you?

One space will do. Those who are behindrepparttar 105182 writing times still type two spaces after an end punctuation mark. Modern word processing programs have eliminatedrepparttar 105183 need for this, as they can senserepparttar 105184 need for a skoche more room after periods, question marks and exclams. So as much as I applaud you for being fastidious in your space insertion, you can stop it right now. Do your clients a favor! They’re not doubling up on spaces in their websites, so when you submit writing for them, don’t you do it either. This article is lengthy, but every single sentence holds weight. Read, and heed these words! Don’t be an advertising amateur; if you really want to wow ‘em with your wordsmithing wizardry, memorize and hold true torepparttar 105185 writing rules outlined here. Above all: practice, practice, practice! Master these tactics, and you’re sure to establish yourself as a writer with valuable insights, expert information and a powerful message torepparttar 105186 world. And a writer like that gets taken seriously.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.

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