Writing Sales Letters That Work!

Written by Merle

Continued from page 1

Always offer an "unconditional money back guarantee." A strong guarantee convinces a customer that they have nothing to lose by trying your product.

Use courier font in your letter and if possible scan or write a handwritten signature. Studies have shown that blue works best forrepparttar signature, whilerepparttar 127424 rest ofrepparttar 127425 letter should be in black. Atrepparttar 127426 end ofrepparttar 127427 letter make sure you add a P.S. line. Besidesrepparttar 127428 headline,repparttar 127429 P.S. isrepparttar 127430 next thing that grabsrepparttar 127431 viewer's attention.

Some may just readrepparttar 127432 headline andrepparttar 127433 P.S. and just scanrepparttar 127434 rest ofrepparttar 127435 letter, so you want to make them stand out. The P.S. should repeat your product's strongest benefits. That's right, I said "benefit," not "feature." If you don't knowrepparttar 127436 difference between benefits and features, you should. A benefit is what your product or service will do forrepparttar 127437 potential client. A feature ofrepparttar 127438 product describes it -- for example, "red" or "6 inches in height." Remember this simple fact and you'll do well inrepparttar 127439 "crazy" world of sales.

Now that your letter is complete, drop it in a #10 envelope and send it off. If you've done a good job and followedrepparttar 127440 advice above, those orders will start pouring in.

That, my friend, wasrepparttar 127441 benefit of reading this article!

Merle's Cyber Promotions (MC) http://www.mcpromotions.com Creating Visibility Online for Small Business... because just having a site isn't enough. Visit the site to receive FREE e-books packed with marketing & promotional tips that will help your site get traffic. Also subscribe to MC Promotions Press Newsletter to subscribe mailto:subscribe@mcpromotions.com

Use Repetition to Increase Your Sales

Written by Lisa Lake

Continued from page 1

Donít be afraid that people will find your advertisement annoying. Many people only listen to advertisements with half an ear. Advertising becomes like subliminal messaging. It is always going on inrepparttar background, even if no one is paying rapt attention to it. We can all recite certain logos and jingles, even though most of us donít make an effort to memorize them.

Donít just repeat yourself in your ad. When you find your target market, advertise where you think people will hear it and do it over and over again. There is a local jeweler who advertises constantly on every radio station I listen to. I always know when they are having a sale and what will be on sale. I will also remember their exact address until my dieing day.

Repetition is one ofrepparttar 127423 best marketing strategies you can use to convince people and help them remember your name and your message, so you better use it. Donít make me repeat myself!

Lisa Lake has created a list of top ways to promote your business or career. See her http://MyAdBlaster.com Lisa also writes ad copy that sells for DrNunley's http://InternetWriters.com Reach her at mailto:lisa@myadblaster.com or 801-328-9006.

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