Always offer an "unconditional money back guarantee." A strong guarantee convinces a customer that they have nothing to lose by trying your product.

Use courier font in your letter and if possible scan or write a handwritten signature. Studies have shown that blue works best for signature, while rest of letter should be in black. At end of letter make sure you add a P.S. line. Besides headline, P.S. is next thing that grabs viewer's attention.

Some may just read headline and P.S. and just scan rest of letter, so you want to make them stand out. The P.S. should repeat your product's strongest benefits. That's right, I said "benefit," not "feature." If you don't know difference between benefits and features, you should. A benefit is what your product or service will do for potential client. A feature of product describes it -- for example, "red" or "6 inches in height." Remember this simple fact and you'll do well in "crazy" world of sales.

Now that your letter is complete, drop it in a #10 envelope and send it off. If you've done a good job and followed advice above, those orders will start pouring in.

That, my friend, was benefit of reading this article!

Don’t be afraid that people will find your advertisement annoying. Many people only listen to advertisements with half an ear. Advertising becomes like subliminal messaging. It is always going on in background, even if no one is paying rapt attention to it. We can all recite certain logos and jingles, even though most of us don’t make an effort to memorize them.

Don’t just repeat yourself in your ad. When you find your target market, advertise where you think people will hear it and do it over and over again. There is a local jeweler who advertises constantly on every radio station I listen to. I always know when they are having a sale and what will be on sale. I will also remember their exact address until my dieing day.

Repetition is one of best marketing strategies you can use to convince people and help them remember your name and your message, so you better use it. Don’t make me repeat myself!