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Always offer an "unconditional money back guarantee." A strong guarantee convinces a customer that they have nothing to lose by trying your product.
Use courier font in your letter and if possible scan or write a handwritten signature. Studies have shown that blue works best for signature, while rest of letter should be in black. At end of letter make sure you add a P.S. line. Besides headline, P.S. is next thing that grabs viewer's attention.
Some may just read headline and P.S. and just scan rest of letter, so you want to make them stand out. The P.S. should repeat your product's strongest benefits. That's right, I said "benefit," not "feature." If you don't know difference between benefits and features, you should. A benefit is what your product or service will do for potential client. A feature of product describes it -- for example, "red" or "6 inches in height." Remember this simple fact and you'll do well in "crazy" world of sales.
Now that your letter is complete, drop it in a #10 envelope and send it off. If you've done a good job and followed advice above, those orders will start pouring in.
That, my friend, was benefit of reading this article!
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