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2.Promote your tip sheet. Promote your tip sheet everywhere: on your business cards, in your e-mail signature, in your ads, article bylines, and search engine advertising. Mention your tip sheet when speaking or attending networking events. Always describe how to obtain your tip sheet by visiting your web site.
Use tip sheets and print-on demand postcards to convert postal mailing addresses to e-mail addresses. Tip sheets promoted with postcards can efficiently reactivate previous clients and reach out to prospects who have not yet given you permission to contact them via e-mail. Using postcards to promote tip sheets avoids many problems associated with unsolicited e-mail, i.e. spam.
Set up your web site so autoresponders will deliver your tip sheet, add recipient’s name to your newsletter mailing list, and inform you of new contact.
4.Track your results. Experiment with additional tip sheet topics. Use different e-mail addresses or web site landing pages to determine which topics and media generates best results.
5.Expand. If desired, you can use tip sheets as basis for in-depth treatments of each topic. You can expand tip sheet topics into newsletters, special reports, e-books, presentations, speeches, teleconferences, and audio recordings.
Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit www.OnePageNewsletters.com for your three free reports.