As a result, you now see numerous newsletters where an article is not included in its entirety. You simply get a teaser and a link to a page on their site. Or else you get a ‘newsletter’ that looks just like site interface, with all various navigation links and promotional messages included.

This may be great if you want to maximize traffic to your site each time you send out a newsletter. But there is a catch.

The catch is, if there is less value in your newsletter itself, your subscribers will quickly begin to become bored with it. After all, with a zillion other promotional emails cluttering our inboxes – why pay special attention to a ‘newsletter’ that is simply another sales pitch?

The real value of a newsletter that contains valuable content is long-term. You’ll get more word-of-mouth, you’ll get higher open-rates, and you’ll get long-term readers who look forward to your newsletter, for years ahead.

Is there a compromise? Sure there is. A valuable newsletter doesn’t need to be text-only without a single link, or devoid of any promotional elements.

Just make sure that every newsletter contains some valuable content, in its entirety. Give people a real reason to look forward to receiving it, opening it and reading it.

2.Promote your tip sheet. Promote your tip sheet everywhere: on your business cards, in your e-mail signature, in your ads, article bylines, and search engine advertising. Mention your tip sheet when speaking or attending networking events. Always describe how to obtain your tip sheet by visiting your web site.

Use tip sheets and print-on demand postcards to convert postal mailing addresses to e-mail addresses. Tip sheets promoted with postcards can efficiently reactivate previous clients and reach out to prospects who have not yet given you permission to contact them via e-mail. Using postcards to promote tip sheets avoids many problems associated with unsolicited e-mail, i.e. spam.

3.Sign-up. Make it easy for web site visitors to locate your tip sheet. Your tip sheet and newsletter sign-up offer should be prominently placed at top of your home page. Describe benefits your newsletter offers subscribers and stress your privacy policy.

Set up your web site so autoresponders will deliver your tip sheet, add recipient’s name to your newsletter mailing list, and inform you of new contact.

4.Track your results. Experiment with additional tip sheet topics. Use different e-mail addresses or web site landing pages to determine which topics and media generates best results.

5.Expand. If desired, you can use tip sheets as basis for in-depth treatments of each topic. You can expand tip sheet topics into newsletters, special reports, e-books, presentations, speeches, teleconferences, and audio recordings.