Writing Newsletters – Tricks of the Trade

Written by Glenn Murray

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Let them know you: Let your personality shine through. Readers are far more likely to become loyal if they feel they know you. Always include a bit of you inrepparttar newsletter, whether it’s humour, personal details, personal anecdotes, or personal views. Subject is Headline: The subject line of an email newsletter is like a front-page headline in a newspaper. You need to drawrepparttar 108090 reader in, so make it engaging and relevant (maybe promise a benefit) but no more than 25 characters so your reader can see it all before openingrepparttar 108091 email. Use a Title bar: Makerepparttar 108092 most ofrepparttar 108093 title bar to add visual appeal and establish brand awareness. Make it ‘scannable’: Most people don’t read online – they scan. Make sure you use easy-to-read bullet points and sub-headings. Don’t lose your reader’s attention. Reading is physically more difficult online, so make sure you’re concise. Use links to other places instead of writing long articles. Use White space!: If your page is too busy, you’ll lose your reader. Give them a chance to absorb valuable information by dedicating about 30% of your screen real estate to white space. Easy unsubscribe: Make your unsubscribe easy to find. If it’s obvious, they’ll feel safe and can then appreciaterepparttar 108094 content. To many people,repparttar 108095 ease of unsubscribing is an indicator ofrepparttar 108096 integrity of your company. Forward to a friend: Include a link to encourage readers to forwardrepparttar 108097 newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your database grow! ** Ezemail enables you to create, manage, deliver and track your email marketing and sales communication. Email kathpay@ezemail.com.au or visit www.ezemail.com.au.

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

10 Tips on How to Cultivate Relationships with Editors

Written by Elizabeth Kirwin

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6. If you choose to telephone an editor to pitch them a story, remember – their time is valuable. First, ask them if it’s a good time to speak for 10 minutes. If it’s not, then ask them for a convenient time to call back. If they can speak, limit your pitch to 5-7 minutes. No editor wants to be onrepparttar telephone with someone for an unendurable length of time. Do not start telling them about all of your publication credits or credentials unless they ask. Stick torepparttar 108089 pitch for your story idea, and focus your conversation accordingly. If they like it, you may continuerepparttar 108090 conversation for longer than 10 minutes. If they’re not interested, politely endrepparttar 108091 call.

7. Deadlines are important to editors, because they need written material before they can make decisions about visual materials, ad space, and layout and design. If you have promised an editor something, do your absolute best to submit it byrepparttar 108092 agreed upon deadline. If something has come up – in your personal or professional life or inrepparttar 108093 process of writing and interviewing forrepparttar 108094 story, communicaterepparttar 108095 need to slightly extendrepparttar 108096 deadline torepparttar 108097 editor in advance. Most editors will work with you on deadlines, provided they are not underrepparttar 108098 gun themselves. Newspaper editors usually do fly byrepparttar 108099 seat of their pants, so keep this in mind when asking for extensions.

8. Engagerepparttar 108100 editor in a short e-mail about your story prior to writing it and he/she may come up with a few guiding sentences to help you. This is a chance to try to get a feel for howrepparttar 108101 editor would like this written prior to writing it. An editor may help you frame a story, give suggestions for potential interviews or subjects, or cause you to look atrepparttar 108102 story in a totally different way. Don’t despair if you receive no response. The editor may be busy and not have enough time to reply.

9. Do not write stories or articles that are just barely disguised promotional pieces for your business associates, friends and family, or your own business. It’s OK to mine these contacts for story ideas, but make certainrepparttar 108103 content you present is not OVERTLY promoting anyone. Any seasoned editor can smell a promo piece a mile away and will not publish it.

10. Try to write in subject areas you feel passionate about. For example, if you are passionate about hiking, write for some outdoor magazines. Editors are drawn to freelance writers who have a knowledge base forrepparttar 108104 material they’re submitting. This is an excellent ‘in’ with any editor – a well-developed knowledge base is a good foundation for any story. If you have a passion, pitchrepparttar 108105 right editor your idea. GO For it.

Elizabeth Kirwin has published work in national magazines and newspapers. She is co-owner of Sidhe Communications http://www.sidhecommunications.com in Asheville NC. She develops web sites, newsletters, brochures, and other marketing materials for companies and health care ogranizations nationally.For more information, e-mail ekirwin@bellsouth.net.

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