In 1986, on instructions from his mentor within RAM, Coelho undertook pilgrimage to Santiago di Compostella in Spain.

The following year he published The Pilgrimage, an account of his experiences on 'Road of Santiago'.

In 1988 he wrote book that would make him an international celebrity, The Alchemist, a story about following one's destiny and being open to universe of signs and symbols.

The Alchemist became an instant best-seller and has since sold over 11 million copies worldwide.

Coelho's eight novels have sold over 37 million copies in 56 languages and have been published in 140 countries.

In 1998 French magazine 'Lire' listed Coelho as second best-selling author worldwide.

Paulo Coelho has won over 15 international awards for his writing including prized French award, Insignia of Arts and Letters (1996). Critics have praised his writing for its "symbolic language that does not speak to our brains, but to our hearts".

In 1998 Paulo Coelho was received by Pope in Vatican.

He has been appointed to United Nations as Special Advisor for Spiritual Convergences and International Dialogues.

Coelho's view on happiness: "The most mediocre thing in world. I'd rather go by idea of joy."

(c) 2002 by Michael Southon

Let's compare Ezine Articles with two other, highly-rated promotion techniques: Search Engine Listings and Ezine Publishing.

A Search Engine listing is essentially a 'passive'approach to marketing. You still have to wait for people to search on your keywords. Ezine Articles are much more 'pro-active'; your articles land right in middle of dozens or hundreds of different Ezines. With Ezine Articles you're not waiting for people to find you - you're going out there and finding them.

Let's say you publish an Ezine that has 2 or 3thousand readers. Each week, your website URL and your name are going to 2,000 to 3,000 people. Even if your subscriber-base is growing by 5% per month, basically you're reaching same audience each issue. Butimagine you write an Article that gets published in 30 Ezines that each have a readership of 2000 people. You've now reached 60,000 people!

The possibilities with Ezine Articles are enormous.

Many people feel unable to write. You may be one of them. But fact is, anyone can write an Ezine Article. You must have seen those 'Tips' Articles that look like a shopping list of things to do? They're very popular amongst Ezine Publishers. Every week I see half-a-dozen of them. So fact is, if you canwrite a shopping list, you can write an Ezine Article!

At this point you may be saying to yourself: "But I'm not an expert - who would be interested in my Articles?".

The answer is: "Lots of people!".

If you've been running an online business for 6 months, or even just for 3 or 4 months, you now know many things that you didn't when you first started. Imagine if you could have had knowledge you nowhave when you first began!

So for someone who has just ventured onto Web, your experience and knowledge could be extremely useful. And remember - Internet is growing so fast, there are masses of people who know much less than you do.

More than 5 million Americans joined online world in first three months of 2000, which averages toroughly 55,000 new users each day, 2,289 new users each hour, or 38 new users each minute!

So if you learn this technique, there's a huge marketwaiting for you.

(c) 2000, by Michael Southon