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And finally, once you've got your sales letter or ad set up in this clean and simple format, make sure you're using clean and simple language to match, and not gobbledygook.
We all know what gobbledygook is, it's that overcomplicated, cliched and unnecessarily formal language that can either totally confuse us or just put us to sleep. Either way it loses customer, and loses you sale.
In an effort to seem smart or serious or professional, bad business writers often end up using gobbledygook. I see sales letters and emails all time with business-speak phrases like "in our considered opinion" and "enclosed please find." This makes seller sound stuffy and unapproachable. Simplify these into everyday language. Write how you would speak: "we think" and "here is," are much better choices. Customers relate to conversational language.
If you follow these pointers you should be able to come up with some pretty good copy. Keep plugging away at it, and you'll find you get pretty good. Who knows? People might even start coming to you for writing advice.
Kevin Nunley provides marketing advice, copywriting, and promotional packages. See all his tips to help your business or career at http://DrNunley.com Reach Kevin at email@example.com, or 801-328-9006.