I think of most importance is fact that you want this journal to be ‘good’ reading. Of course we all have ideas about what genres and styles we like, but writing from your heart and soul is imperative for connection with others that you’re looking for. Share yourself; don’t hide behind walls of fear of ridicule and judgment. In real life relationships trust, respect, intimacy, and unity are all necessary for a bond to form. It’s same in ‘virtual’ world; people want to hear from real people-not just one-sided, highly opinionated arguments from egos that don’t want to hear ‘other side of coin’.

Now, in my last article I really tore apart most writers out there, and here I’m giving some pretty complex ideas on how to fix problem of ‘bad’ writing. In my next article I’ll attempt to go back to simple basics of how to write for beginners. I hope I haven’t come across as too judgmental, I just truly believe ‘blog world’ could become a real asset to humanity, and at moment it’s missing mark.

Ideas about sentence structure, grammar, paragraphing, using a thesaurus (varying terms used so as not to sound repetitive), whether or not your blog is suitable for a personal or professional approach, are all important to creating a simple and enjoyable read for blogging visitor. If you are a beginner, please check out my next article on basics.

Use keyword variations to reach more prospects. A variety or spellings and derivatives of keywords will increase chances of your ads being served. Be sure to use common misspellings and plurals in your keyword list.

Broad match - is targeting keywords in a loosely defined manner. Ads appear based on keywords that have been queried by search users. For instance, if keywords you are planning on broad matching are "mountain bikes" and users search for terms "bikes that can climb a mountain", your ad will appear; as opposed to exact match, which requires that keywords selections must exactly match query.

Phrase match - is indicated when quotations are used in phrase. A keyword phrase set to phrase match will only appear when exact phrase is searched on. For example "mountain bikes" will appear when searchers search for "brand name mountain bikes".

Exact match - is when keyword or phrase is entered with brackets. The phrase will only serve ads when entered search phrase is identical to keyword phrase. "Mountain bikes" will only appear when searchers search for "mountain bikes"

Negative keyword - is helpful in filtering unrelated phrases. A dash is entered before filtering phrase. "Mountain bike -races will not appear if mountain bike races are searched on.

Landing Page - is important because this not only helps with tracking, but also provides a focused and specific landing page for searchers. Information can be related to actual search, while also increasing conversion ratios for sales. A focused landing page with content related and using same terminology as actual search, will show searcher that your solution is relevant to their needs.

3.) Define budget - in order to maximize exposure Google recommends a daily budget for each campaign.

Google's suggested budget is helpful in receiving consistent traffic throughout advertising campaign. Keep in mind this is only Google's recommendation; ultimately it is up to you to determine a budget that is affordable and suitable.

Google supplies tracking tools that assist webmasters in determining their return on investment based on keyword searches and phrases. While technology is not perfect and cannot track phone and purchase orders, it should give advertisers a sense of what phrases and keywords are converting well in their advertising campaign.

While Google AdWords should not be your only advertising campaign, but should be a significant part of your campaign. Google AdWords can certainly help send those important targeted searchers to your website. Get started with Google AdWords at http://www.google.com/ads/