First Draft: “We sell EZ Widget 4000.” To think like your customers, ask yourself, “So …what’s in it for me?”

Second Draft: “Our EZ Widget 4000 has seven speeds.” “So…what’s in it for me?”

Third Draft: “With seven speeds, EZ Widget 4000 will save you time and money, reducing your costs by up to 50%!”

BINGO! That’s selling statement you really need! To write effective copy, you must think like your customers.

3.Long web pages are better. It’s easier for your viewers when they don’t have to wait for several pages to download.

4.Position yourself as an expert. Provide free information that your customers find valuable. This will build credibility and help establish you as a professional.

Having valuable customer focused content is key to any successful web site, so spend necessary time writing and rewriting your copy until it is absolute best it can be.

5. Expand Your Customer Base Having a web site allows you to conduct business with anyone, anywhere for just a few dollars a month. There's no need to place ads in different states or counties to expand your business. Just get a professional web site equipped with right tools and you will be ready to sell your products and services to an international marketplace twenty-four hours a day, seven days a week.

6. Out-Shine Your Competition Do your competitors have a web site? If they don’t, this is a great time to gain a competitive advantage and get a web site that displays professionalism of your business. Do your competitors have a better web site than yours? No problem, you can upgrade your old site with a new one by using a professionally designed template. To learn more about these great templates, visit my web site at aprilward.net.

7. Achieve Your Dreams If you have always wanted to achieve true success in your business, Internet can help you get there. The Internet helps provide a level playing field for small businesses, giving you opportunity to look and act like one of “big guys”. Don't get left behind! Get a professional web site and see how Internet can help you become more efficient and more profitable.