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2) Testimonials in Headlines:
"I was down to my last cent, but now I'm making $1000 a week" "This is how I became a successful in Direct Marketing" "I needed extra money, now I'm making more than I ever expected"
3) "Testing Your Reader"
Vanity and Superiority are strong marketing and sales tools. Testing is but one use of these universal qualities:
"Pass this test to qualify" "Can you pass this Small Business Survival Test?" "If you pass this test, your dreams can come true"
4) "One and Two Word Headlines are Attention Grabbers!"
Examples of one-worders:
MONEY FREE CASH OPPORTUNITIES HOMEWORKERS EARN SUCCESS PROFITS
Examples of two-worders:
MONEY MAKERS FREE SAMPLE INSTANT CASH UNLIMITED OPPORTUNITIES HOME WORKERS WANTED EARN MORE SUCCEED NOW INSTANT PROFITS
5) The "Don't Buy" Technique
This headline is effective because you are telling reader something their eyes don't expect to see. Don't Buy?
"Don't waste your money, Read This Report First" "Don't buy ......, until you have seen our prices" "Don't spend money needlessly. Get The Facts First"
6) Speak to Reader, not at Reader
"I'll train you to be a success" "If you follow my program, I'll help you to success" "They thought I was crazy, after reading this, will you"
7) Specific Targeting
"Attention: Stay at home mothers" "To Part-Time workers who want to supplement their income" "Bread winners, coming up short lately? We can help you"
What I have shown you here are top Headline Writing Techniques, all of which have worked for me in past. I didn't give this word it's due credit above. Do you know all time, unbeatable, never-ending winner of headline grabbers? I'll bet you do. Of course it's Super Power Word "FREE". This one Power Word is rightly known as most powerful headline word past, present and future.
"Wild Bill" Montgomery http://www.MakingProfit.com We've Featured Over 110 Articles in only one issue of our newsletter. How many do you get in yours? Why Play With Puppies, When The Big Dog Rules! Get The Best In Marketing & Business Information! To Subscribe go to or Email to