You can supplement your own info. with free reprint articles which can be found at numerous article sites like ezinearticles.com. In essence, you do research and pass on best information you can find. You help your subscribers save time and money which builds trust and crediblity.

When time comes to actually advertise, you should simply recommend a product or service that you personally use. Your credibility is on line here, so be careful about what you refer. To increase response to your ad, try bundling a free bonus that compliments or completes your product.

For example, say you're still an SEO expert. You've given away a bunch of valuable information so far and haven't "advertised" anything yet. You decide to recommend keyword tool you use and throw in a free report about top ten methods for researching keywords. Your ad might look like this: "My recommended keyword tool plus bonus research report". If you've established yourself as an expert, people will WANT know what keyword tool you use. You see difference? You don't look like another marketer after their wallet, but a trusted source of information.

Success isn't so far away, if you're willing to put a little effort and some dedication into your work. Follow guidelines mentioned and you'll definitely increase sales, expand your opt-in list, and build an invaluable reputation.

Fonts There are tons of free fonts (quite incredibly attractive ones at that) that you can find off Internet for design of your marketing stuff – but sad news is that it’s not always possible to use all of them. Keep to one single font for content in your design, and if you wish to, you can use a different (a bolder and louder font) for headings and titles in your design.

Images in your design Unlike web publishing, using images in design of your brochures, flyers, menus, company profiles is always a good idea. Enticing your customers with useful pictures or diagrams that illustrates your point or including pictures of your products in design of your marketing stuff is encouraged. Be careful and weary of using stock photos from web for your marketing material. One, resolution of such images (those that you can get off Internet) is never good enough for printing purposes. Two, you’ll get in trouble with people who actually owns rights to those images. So, if possible, if you want to use pictures or illustrative images in your design, it’s best to either get pictures for design yourself (with your digital camera) or you should just purchase it.