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The next point I really want to stress is that you have got to talk directly to YOUR reader and talk like you normally would - just like I am right now ;o) There's no need to talk you're a scientist for nasa and you are selling spaceships. It will just either come across like you are feeding them a line or they'll be intimidated. And that is last thing you want to do.
My last point - regardless of whether you're writing a six line ad or a 60 line ad you still have to close deal with a "Call To Action"! And when I first started writing my ads by myself using Yanik's techniques, that was my BIGGEST problem - I had BAD sales, because I wasn't *sealing* deal. So I asked Yanik about it and that's what he told me, 9 out of 10 ads fail because people don't seal deal.
Another point I want to make, because we're all publishers don't use subscribe today or subscribe now those 2 words are highly over used. Do something a little more creative, like this:
"And don't forget to stop by our software center when YOU subscribe to receive YOUR free gift valued at $X.00"!
or we could have done this:
Don't forget to claim YOUR free gift valued at $X.00 from our software center when YOU subscribe to "Ezine Name".
Either sentence has a definitive call to action, so either would work fine. So, don't forget to seal deal with a call to action.
Article by Laurie Rogers Copyright 2002 All Rights Reserved
Laurie Rogers is co-author of the Ezine Resource Guide, http://www.zineadz.com/erg.html She is the owner of Optin Frenzy - a paid list building program for ezine publishers http://www.optinfrenzy.com You can obtain more of Laurie's articles at: mailto:firstname.lastname@example.org