Writing An eBook - The How To Guide

Written by Peter Dobler


Continued from page 1

What's in it for them? By giving away your eBook you breakrepparttar barrier for somebody else to actually look at your product. Second, you give this personrepparttar 149733 right to distribute and reprint your eBook. This means that you giverepparttar 149734 personrepparttar 149735 right to give it to another person for consumption andrepparttar 149736 right to reprint as well. This will repeat itself over and over again. That's viral marketing in a nutshell.

Now there'srepparttar 149737 problem to create an eBook to begin with. This seems harder than it is. First you need a topic. What are your hobbies? Are you married for a very long time? How did you do this? Are you good with home improvements? Did you successful deal withrepparttar 149738 government? And so forth...

Now you take one topic and think about what you did to make it successful or just something you enjoyed. This isrepparttar 149739 key. People want to feel better about themselves. You give themrepparttar 149740 roadmap on how to do something that they will enjoy at then end or something they can be proud of.

Once you have a topic to write about, it's downhill from there. Focus on your topic, outlinerepparttar 149741 eBook first. Start very high level.

What'srepparttar 149742 problem

What arerepparttar 149743 obstacles to overcome

What arerepparttar 149744 goals you want to achieve with this

How did you do it

What arerepparttar 149745 lessons learned

What are you doing next

You see having these high level outlines in place will help you to drill down in each one of them. It might be a little bit strange inrepparttar 149746 beginning, but after a while you get used to it andrepparttar 149747 words just flow out of your hands.

Armed with this knowledge you should be on your way to write your first eBook. In my forum I created a folder for first time writers to advertise their eBooks.

Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Learn more about the concept of residual income at http://www.fl-home-biz.com


Marketing on the Internet: Legal Rules of the Road

Written by Richard A. Chapo


Continued from page 1

Other points to consider:

Disclaimers and disclosures must be clear and conspicuous. That is, consumers must be able to notice, read or hear, and understandrepparttar information. Still, a disclaimer or disclosure alone usually is not enough to remedy a false or deceptive claim.

Testimonials and endorsements must reflectrepparttar 149633 typical experiences of consumers, unlessrepparttar 149634 ad clearly and conspicuously states otherwise. A statement that not all consumers will getrepparttar 149635 same results is not enough to qualify a claim. Testimonials and endorsements can't be used to make a claim thatrepparttar 149636 advertiser itself cannot substantiate.

If your ad uses phrases like "satisfaction guaranteed" or "money-back guarantee," you must be willing to give full refunds for any reason. You also must tellrepparttar 149637 consumerrepparttar 149638 terms ofrepparttar 149639 offer.

Non-Compliance

If you fail to follow these rules, you runrepparttar 149640 risk of being prosecuted byrepparttar 149641 FTC. Successful prosecutions typically result in injunctions against your site and damages awarded inrepparttar 149642 amount of $11,000 PER VIOLATION.

Richard Chapo is with SanDiegoBusinessLawFirm.com - Go to our article section to read more business law articles.


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