What's in it for them? By giving away your eBook you break barrier for somebody else to actually look at your product. Second, you give this person right to distribute and reprint your eBook. This means that you give person right to give it to another person for consumption and right to reprint as well. This will repeat itself over and over again. That's viral marketing in a nutshell.

Now there's problem to create an eBook to begin with. This seems harder than it is. First you need a topic. What are your hobbies? Are you married for a very long time? How did you do this? Are you good with home improvements? Did you successful deal with government? And so forth...

Now you take one topic and think about what you did to make it successful or just something you enjoyed. This is key. People want to feel better about themselves. You give them roadmap on how to do something that they will enjoy at then end or something they can be proud of.

Once you have a topic to write about, it's downhill from there. Focus on your topic, outline eBook first. Start very high level.

• What's problem

• What are obstacles to overcome

• What are goals you want to achieve with this

• How did you do it

• What are lessons learned

• What are you doing next

You see having these high level outlines in place will help you to drill down in each one of them. It might be a little bit strange in beginning, but after a while you get used to it and words just flow out of your hands.

Armed with this knowledge you should be on your way to write your first eBook. In my forum I created a folder for first time writers to advertise their eBooks.

Other points to consider:

Disclaimers and disclosures must be clear and conspicuous. That is, consumers must be able to notice, read or hear, and understand information. Still, a disclaimer or disclosure alone usually is not enough to remedy a false or deceptive claim.

Testimonials and endorsements must reflect typical experiences of consumers, unless ad clearly and conspicuously states otherwise. A statement that not all consumers will get same results is not enough to qualify a claim. Testimonials and endorsements can't be used to make a claim that advertiser itself cannot substantiate.

If your ad uses phrases like "satisfaction guaranteed" or "money-back guarantee," you must be willing to give full refunds for any reason. You also must tell consumer terms of offer.

Non-Compliance

If you fail to follow these rules, you run risk of being prosecuted by FTC. Successful prosecutions typically result in injunctions against your site and damages awarded in amount of $11,000 PER VIOLATION.