Write a Short Article to Promote Your Book Online

Written by Judy Cullins

Continued from page 1

6. Give a brief background ofrepparttar problem or situation you will solve. One of my book coaching clients wrote a book, "The Cure for Multiple Sclerosis." She shares that over 2 million people worldwide with Multiple Sclerosis are diagnosed incurable, that doctors are pressured to use pharmaceuticals, and thatrepparttar 129403 health industry is not about getting people well, but about making money.

7. Sharerepparttar 129404 problems that result. In "The Cure for Multiple Sclerosis,"repparttar 129405 problem is that most people rely on western medicine which does not haverepparttar 129406 answers. Big money is not spent on alternative or complementary ways to prevent and cure chronic diseases, so people with problems get drugs that depleterepparttar 129407 immune system.

8. Giverepparttar 129408 solution. Your book offers solutions to problems. So must your article. Show your readers how to get excellent health, how they can write a book, make more money, or have better relationships.

9. Show them where to getrepparttar 129409 solution and how. The article, "How to Listen at Work," needs to suggest where to go or what to do next. You may name a quality book to read (maybe your book!). Mention a seminar or training, or recommend a coach. You may even mention a web site address or 800 number.

10. Place your article on as many high traffic Internet sites and Opt-in Ezines as you can. Just as feature articles in newspapers are seven times as powerful as advertising, so is your article.

People are looking for free information Online. That'srepparttar 129410 major reason they surf!

So, now that you know how to write a short article, put it to work for you to promote your book.

Judy Cullins: author, publisher, book coach Helps professionals manifest their book dreams eBook:_Write Your eBook or Other Short Book Fast! www.bookcoaching.com/discounts.shtml Send an email to Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622

Golden Rules for Writing

Written by Sonali Raval

Continued from page 1

Another big draw is a "case study". Case studies that describe a real life problem and then offer a convincing solution are being used as very effective marketing tools. An informal survey shows that almost every business professional opens and reads email with "case study" asrepparttar subject line.

Benefits First Q: When is it right to not emphasize benefits? A: Never. Enough said.

Be Direct - Make Action Calls Tell your reader what action you expect. If she doesn't know what you want, she can't give it.

One of my friends did a survey to find out why people in Ahmedabad do not donate blood. The result was amazing. 88% ofrepparttar 129401 respondents said: I do not donate because nobody asked me to donate.

Don't makerepparttar 129402 same mistake.

Limit yourself Ah! This is one rule I have a lot of trouble with J When writing, less is definitely more. Whatever you do, don't try to cram too many things into one piece of writing. It dilutes your message; leavesrepparttar 129403 reader confused and you almost never achieve your objective.

Instead, make one strong statement. Back it up with 3-4 credible facts. And then, leave it there. Resistrepparttar 129404 temptation to include everything you know.

Having said this, I must end my article here.

Sonali Raval is a corporate communications professional based in India. An Economist and MBA by training, she is a freelance writer by choice. Sonali's writing credits include motivational & soft skills articles, ad copy, speeches, brochures, business proposals, case studies, & web copy. She helps business professionals craft crisp, convincing copy. mailto:sonali@writeratwork.com or visit her at http://www.writeratwork.com

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