6. Give a brief background of problem or situation you will solve. One of my book coaching clients wrote a book, "The Cure for Multiple Sclerosis." She shares that over 2 million people worldwide with Multiple Sclerosis are diagnosed incurable, that doctors are pressured to use pharmaceuticals, and that health industry is not about getting people well, but about making money.

7. Share problems that result. In "The Cure for Multiple Sclerosis," problem is that most people rely on western medicine which does not have answers. Big money is not spent on alternative or complementary ways to prevent and cure chronic diseases, so people with problems get drugs that deplete immune system.

8. Give solution. Your book offers solutions to problems. So must your article. Show your readers how to get excellent health, how they can write a book, make more money, or have better relationships.

9. Show them where to get solution and how. The article, "How to Listen at Work," needs to suggest where to go or what to do next. You may name a quality book to read (maybe your book!). Mention a seminar or training, or recommend a coach. You may even mention a web site address or 800 number.

10. Place your article on as many high traffic Internet sites and Opt-in Ezines as you can. Just as feature articles in newspapers are seven times as powerful as advertising, so is your article.

People are looking for free information Online. That's major reason they surf!

So, now that you know how to write a short article, put it to work for you to promote your book.

Another big draw is a "case study". Case studies that describe a real life problem and then offer a convincing solution are being used as very effective marketing tools. An informal survey shows that almost every business professional opens and reads email with "case study" as subject line.

Benefits First Q: When is it right to not emphasize benefits? A: Never. Enough said.

Be Direct - Make Action Calls Tell your reader what action you expect. If she doesn't know what you want, she can't give it.

One of my friends did a survey to find out why people in Ahmedabad do not donate blood. The result was amazing. 88% of respondents said: I do not donate because nobody asked me to donate.

Don't make same mistake.

Limit yourself Ah! This is one rule I have a lot of trouble with J When writing, less is definitely more. Whatever you do, don't try to cram too many things into one piece of writing. It dilutes your message; leaves reader confused and you almost never achieve your objective.

Instead, make one strong statement. Back it up with 3-4 credible facts. And then, leave it there. Resist temptation to include everything you know.

Having said this, I must end my article here.