Continued from page 1
Your client will most likely be less connected, less violent and less persistent. But you may find yourself dealing with someone who is equally determined not to play by your rules. A lesson from Club Med
The wrong customer can harm everyone and experienced service companies know it. Suppose you signed up for Club Med with
idea that you were going on a retreat, where
"wild night out" would be a fireside poetry reading. As soon as you realize your mistake, Club Med will fly you back home and refund all your money. Bad attitudes are contagious.
You may not be as focused as Club Med, but your process will most likely work best with a certain type of client. A cynical client will challenge your value. A client who trusts without questions will easily feel betrayed.
In summary
Service businesses thrive on established processes and systems to serve clients, rather than relying on ad hoc "whatever happens" policies. The "wrong client" drains energy and can drive away "right" clients. By staying focused you can direct energy to building relationships with customers who enjoy each other's company and help you find others who, like them, will value what you offer.

Cathy Goodwin, Ph.D., author of Making the Big Move, helps midlife professionals navigate career and business transitions. "How Smart People Can Derail Their Transitions" complimentary Special Report http://www.cathygoodwin.com/subscribe.html . Contact: http://www.cathygoodwin.com/feedback.html Phone: 505-534-4194