If this is a new way of thinking for you, this intuitive state of being may feel uncomfortable or awkward. Let yourself feel uncomfortable and give yourself space to practice exercise a few times. It will become more familiar and you will begin to see RESULTS! Some people find that they hone this intuitive approach more quickly and comfortably when they write for 15 minutes each day for a week or two.

Why does intuitive writing work?

When you attempt to solve a problem or find an answer to a question, much of your thought process is based on past experiences, negativity and your unconscious or conscious belief systems about yourself and world. These can hinder your ability to identify wide range of options and choices available to you. Intuitive writing taps into information that lies below surface of your conscious thought.

One client shared this example of her success with intuitive writing. In process of overcoming a fear of speaking in public, she joined a local speaking club and was about to give her first speech. As date of speech grew closer, she prepared by sitting down for brief intuitive writing sessions. She would ask herself questions such as, "Will my speech go well?" She repeatedly received affirmative answers to questions like these. She was able to give her speech with much more confidence, and with understanding that her fear was just simply fear - ungrounded in any reality about present moment.

Next time you are stuck or searching for answer to an important question, give writing a try. Move past any confusion or resistance you feel by putting pen to paper. Observe your thoughts, emotions and desires on paper - let your own unique brilliance emerge! By cultivating a regular writing habit, you'll gain access to new parts of yourself and tap into your creativity and intuition - best problem solvers of all.

----------------------------------------------------------------- Claudette Rowley, coach and author, helps professionals identify and pursue their true purpose and calling in life. Contact her today for a complimentary consultation at 781-676-5633 or claudette@metavoice.org. Sign up for her free newsletter "Insights for Savvy" at http://www.metavoice.org.

Product Briefs The article can serve as a great basis for expanded product briefs – say front and back of an 8-1/2x11, or a longer technical brochure. Edit article for length and jazz up text, and you’ve got a solid technology basis for marketing document. (Good marcom can explain what a NAS gateway is, but not by yammering about “enterprise-wide intelligent data management portals.” Puts readers right to sleep.)

Booklets One of best press kits I ever saw included a sharp and informative booklet on vendor’s technology. The booklet explained general technology’s development and background, presented vendor’s product, and listed clear customer advantages. It impressed both journalists and customers in a way a press release or even a white paper wouldn’t have done. Booklets are labor-intensive, so use your trade journal article as basis for writing your own.

Speech Outline and Handouts Use existing articles as basis for client speeches and presentations. Since trade journal articles are usually vendor-neutral, they’ll work as-is for similar talks. When presentation is about a product you can still use article outline for background technology and analysis then add product details, customer case studies, and Q&A’s. You can use article reprints as a handout, or turn outline into speaker’s notes and use that instead.

If your client gulps at cost of developing a trade journal article, don’t leave them gasping for breath – list all ways they can leverage it to increase market exposure and profits.