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5. Use original expressions--a way of expressing one idea for your book--yours alone. Sam Horn, author of Tongue Fú!, puts her special twist on defusing verbal conflict.
6. Include benefits in your subtitle if your title doesn't have any. Specific benefits invite sales. For instance, Marilyn and Tom Ross' Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.
7. Choose others' book covers in your field as models. Go to your local bookstore with five-colored felt tips pens and paper. Browse section your book would be shelved on. Choose five book titles and covers that attract you. Photo copy or sketch those, noting colors, design, fonts, and sizes of fonts. Add other colors you like.
Place book cover you love near your workstation to inspire you. For final copy, use professional cover designers if possible.
8. Be outrageous with your book title. People do judge a book by its title. Your reader will spend only four seconds on front cover and eight seconds on back cover. It must be so outstanding and catchy that it compels reader to either buy on spot or look further to back cover. Take a risk. Be a bit crazy, even outlandish.
9. Be your strongest salesperson self. Choose strongest words, benefits, and metaphors to move your audience to buy. Titles do sell books.
10. Include your audience in your title. This gives your book a slant. When your title isn't targeted other famous authors' titles win out. Always make your title clear and make it easy for your audience to recognize they need your book.
Your title and front cover is your book's number one sales tool. Short titles are best, say three to six words. John Gray didn't get much attention with his book "What Your Mother Couldn't Tell You and What Your Father Didn't Know." He shortened it to now famous, "Men are From Mars, Women are From Venus."
An outstanding title sells books. Make sure to give this part of your book, number one essential "Hot-Selling Point," some time and effort.
Judy Cullins: 20-year author, publisher, book coach Helps entreprenurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622