3. Write a thirty-second "tell and sell." You only have a few seconds to impress your potential buyer. Include your title, a few benefits, and audience. Use sound bites to grab attention. _Write, Finish, and Publish your eBook Fast to Pull Online Sales_ shows professionals how to shortcut each step of writing, publishing, and promoting a salable short eBook.

Include a sound bite that grabs attention such as "It will do more for you than instant cappuccino." You may also want to compare your book to a successful one such as "How to Write an eBook Fast!" is "Fast Lane" companion to Dan Poynter's "Self- Publishing Manual.."

4. Write your sales letter before you write your book. This important sales tool gives benefits your potential buyers want. Include compelling ad copy, benefits, testimonials, and a small blurb about you, author. If your potential buyer likes it, they will buy on spot.

5. Write your eBook's introduction. Include problem your audience has, why you wrote book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your sales letter.

6. Create a table of contents. Each chapter should have a title, preferably a catchy one. If your reader can't understand chapter title, then annotate it. Add some benefits or a sub title. In my first chapter called "Why Write an eBook?" I added this partial list of benefits: Ongoing lifelong multiple streams of income, credibility as expert, products sell easily online, buyers are more targeted and hence you create more profit.

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them same chapter and table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will help promote your eBook Online.

Design every part of your eBook to be a sales tool and a beacon that brings out your best: writing--compelling, understandable, organized, and enjoyable. Your book can sell to thousands, even hundreds of thousands.

11. To attract sex. 12. To keep their possessions. 13. To have more fun. 14. To satisfy curiosity. 15. To protect their family. 16. To be in style. 17. To have beautiful possessions. 18. To quench their appetite. 19. To emulate others. 20. To avoid trouble. 21. To avoid criticism. 22. To be an individual 23. To protect their reputation. 24. To grab opportunities 25. To be safe. 26. To make work easier.

So, how does this system work?

Okay. Say you have an idea for a book on how to make money in network marketing. Will it sell? Since people want to (20) avoid trouble and (26) make their work easier, I'd say chances are good it would. Add to this formula fact that people always want to know how to make money (one of top three subjects hard-wired into our make-up) and yes, book could sell.

And what if you have an idea for a book on how to find cool things at garage sales? Would that sell? If you tied title to a direct benefit---such as to make money---then your idea could work. In other words, title e-book something like, "How To Make A Fortune In Garage Sales" and you just made it fit one of basic human desires. If you can also tie it to (14) satisfying their curiosity about garage sales, all better.

What if you have a technical book idea, such as an e- book on how to filter out spam? No sweat. People want to save time, so you might tie your idea to that benefit. "How to Save Time By Eliminating Spam!" might work. Or you could even tie your idea to (23) protecting their reputation. Then your e-book might be "Protect Your Name By Stopping Spam!"

Get idea? You can take almost any e-book idea you may have and improve odds of it selling by simply matching it to one of 16 categories above or TOP 10 listed in our e-book. It's easy.

Now, before critics rush in and shoot at any holes they see in this system, let me add these final words:

A book that sells is more than "a good idea." It's an idea well expressed. It's an idea packaged in an irresistible way. It's an idea targeted at a specific niche audience. And it's an idea that works once people begin to implement it.

In short, make your book idea fit one of key categories people are proven to want more information on. Title it to reflect benefits people want. Describe it in your sales letter in ways that activate people's basic desires. Just be sure you deliver what you promise.

Do all that and your e-book will sell---guaranteed!