Question quality and value of your own services. People do not buy things; they buy values. Take a fresh look at value of what you offer, and what makes that value attractive to prospects and clients. Question it: explore new areas where your services would be useful, and new ways that you can improve their relevance. Dig deep to learn what you are really selling and what it truly means.

Embrace your flaws as well as your strengths. None of us are perfect, but most attempt to disguise or deny their flaws by overcompensating in marketing. Flaws are relative things, and weakness in one area is often result of strength in another. Don't disguise your flaws - simply present them positively. Brainstorm ways to turn your weaknesses to your advantage.

Ask yourself - is your marketing driving you to higher standards, or disguising lower ones? Effective marketing is never about status quo; it is either a growth vehicle or a means of damage control. Which are you doing? Are you promoting yourself based on valid strengths, or are you trying to cover up apparent weaknesses? If your marketing does not inspire you to serve your clients better, it won't inspire prospects to become new ones.

In a world of noise and manipulations, your prospects crave simplicity and integrity. Honestly approaching these issues will result in a wealth of unique material for your advertising efforts, as well as new insights into your own business.

Retire tricks and gimmicks - they don't work anymore and probably never will again. If you want to attract and keep clients, use only copywriting trick worth learning: reality.