World Series of Poker Mania

Written by Tom Howze

Continued from page 1

For those who do not possess such knowledge, that will not stop them from playingrepparttar game from a competition standpoint. Expect more satellite tournaments at land based casinos to sponsor seats torepparttar 125423 WSOP in order to cash in onrepparttar 125424 poker craze. They admit they don't make much fromrepparttar 125425 tables, but what they make on other sales and games fromrepparttar 125426 players andrepparttar 125427 crowds they attract, make poker something they will promote. Land based casinos went from closing down poker rooms to opening them up again and building new ones to handlerepparttar 125428 capacity.

You will still see familiar faces playing atrepparttar 125429 top of their games like Phil Ivey, Chris Ferguson, T.J. Cloutier, Doyle Brunson, Annie Duke and others. They are excited because even though it is becoming tougher to win more tournament titles atrepparttar 125430 World Series of Poker, overall they win more money because of their level of expertise atrepparttar 125431 game. Players of this caliber will stay contenders to be respected (and feared) at any final table. The future ofrepparttar 125432 World Series of Poker has an incredible amount of potential with an estimated 50,000,000 poker players inrepparttar 125433 United States alone. Keep your eyes open to see what will happen next.

Tom Howze is a webmaster for 7 sites that relate to online gambling, world series of poker and world poker tour events and updates. For more information, please visit 2005 World Series of Poker. He can be reached at for questions.

Managers and PR: One Thing Is Clear

Written by Robert A. Kelly

Continued from page 1

Now, set your PR goal, one that aims to do something about repparttar worst distortions you turned up during your key audience perception monitoring. It could be to straighten out that dangerous misconception, correct that gross inaccuracy, or stop that potentially fatal rumor dead in its tracks.

With your PR goal established, selectrepparttar 125421 right strategy, one that tells you how to proceed. But keep in mind that there are only three strategic options available to you when it comes to handling a perception and opinion challenge. Change existing perception, create perception where there may be none, or reinforce it. Sincerepparttar 125422 wrong strategy pick will taste like mustard on your pancakes, be certainrepparttar 125423 new strategy fits comfortably with your new public relations goal. You don’t want to select “change” whenrepparttar 125424 facts dictate a “reinforce” strategy.

With that homework complete, write a moving message and aim it at members of your target audience. Because crafting action-forcing language to persuade an audience to your way of thinking is tough work, you need your best writer because s/he must create some very special, corrective language. Words that are not only compelling, persuasive and believable, but clear and factual if they are to correct something and shift perception/opinion towards your point of view leading torepparttar 125425 behaviors you are targeting.

Run it byrepparttar 125426 entire PR team for impact and persuasiveness. Then, selectrepparttar 125427 communications tactics most likely to carry your message torepparttar 125428 attention of your target audience. You can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be sure thatrepparttar 125429 tactics you pick are known to reach folks just like your audience members.

You may decide to unveil it before smaller meetings and presentations rather than using higher-profile news releases since a message is often dependent for its credibility onrepparttar 125430 means used to deliver it. Before long, questions about progress will be heard, which tells you and your PR team to get busy on a second perception monitoring session with members of your external audience. You’ll want to use many ofrepparttar 125431 same questions used inrepparttar 125432 first benchmark session. Difference this time is that you will be watching very carefully for signs thatrepparttar 125433 bad news perception is being altered in your direction.

Shouldrepparttar 125434 program begin to slow down, you can always accelerate matters by adding more communications tactics as well as increasing their frequencies.

When it comes down to it, you want your new PR blueprint to persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads to repparttar 125435 success of your department, division or subsidiary.

And, when you think about it, we are fortunate indeed that our key stakeholder audiences behave like everyone else – they act upon their perceptions ofrepparttar 125436 facts they hear about you and your operation. Leaving you little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move your key external audiences to actions you desire.


Bob Kelly counsels, writes and speaks to managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. Visit:

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