Workplace Fitness: A Gym Full Of Useful Advice For Continual Learning

Written by Eileen McDargh, CSP, CPAE


Continued from page 1

Talk is cheating. At my gym, there are members who spend most of their time swapping war stories and giving updates on current sport matches. Instead of working out, they talk. And then, they'll ALSO talk about how hard they worked out. I call that cheating. Stick torepparttar task at hand. Action ALWAYS is louder than words

Get a trainer. We can't see our postures with free weights. We don't know what different exercise might improve a specific problem area. And we don't always stick to a regimen unless we're accountable to someone besides ourselves. Call it a coach, an advisor, a mentor-whatever. But all of us can benefit fromrepparttar 104646 advise and new eyes of someone outside of ourselves.

Celebrate your success. I admit: I despised exercise when I started. But I KNEW that I had to begin. I set a goal of 3 exercise times per week-30 minutes to start. Every time I exercised, I put a sticker in my appointment book. Yes-a fun sticker: animal, cartoon face, flower, you name it. Amazing but my appointment book began to blossom with crazy kid stickers. I could literally see progress every week. When beginning any new behavior, we all know that rewards are important. Stickers are cheap and visual. Whateverrepparttar 104647 reward, it'srepparttar 104648 consistency ofrepparttar 104649 giving that matters.

Workplace workouts, inrepparttar 104650 context of learning, can promise growth, stamina, productivity, AND ultimately profitable performance.

(c) 2004, McDargh Communications. All rights in all media reserved.

Eileen McDargh, CSP, CPAE is head of McDargh Communications, a training and consulting practice founded in 1980. She's also an award-winning author, radio commentator, and on the Board of the National Speakers Association. Eileen can be reached at http://www.EileenMcDargh.com.


The Shrinking Ad Dollar

Written by Rebecca Game


Continued from page 1

I think I'll make uprepparttar blandest ad I can find, but make surerepparttar 104645 words "Digital Women" are in it because I just want people to rememberrepparttar 104646 name. I don't care if they click or not because I am just after brand recognition atrepparttar 104647 moment. Then I won't have to pay anything torepparttar 104648 poor sap that showed my ad 500,000 times but I can still getrepparttar 104649 brand recognition that I need to succeed at my present goal, which is just making sure my "name" is seen aroundrepparttar 104650 world on lots of people's web sites.

This article is not meant to sound bitter. It is meant to open your eyes to what is being handed to you like it's something special. It's not special and they couldn't pass this off in a real newspaper or a real magazine or a real business development mall or shopping mall.

Stop being a victim to these guys. If they offer a CPA or CTR send them outrepparttar 104651 same door they came through. Wise up! That is your prime advertising space. Stop "giving" it away.

What are your best options if:

-You accept advertising -You buy advertising

-If you "accept" advertising, make sure you offer a flat rate for your prime space. You can offer a CPM which is a cost per thousand impressions, or you can offer a flat monthly rate based on how many impressions they can get in 30 days.

Your rates should be in line with what your site offers as content. Adres has a chart but I think it is a couple of years old. You can check outrepparttar 104652 CPM rates there. When you hitrepparttar 104653 site, look torepparttar 104654 right for a link to "sample rates": http://adres.internet.com/adrates/article/0,1401,,00.html

Have a clear ad rates page set up. We suggest using an advertising agency to sell ads for you. They know allrepparttar 104655 ad terms and communicate better with those who buy ads. One great place we know that specializes in advertising for women isrepparttar 104656 Queen of Pizzazz. You can find that advertising agency here: http://www.thequeenofpizzazz.com

-If you "buy" advertising, make sure you have a budget in place before you start looking. Also you will need to have several different ads to try at different places. If you don't do some sort of ad tracking or some sort of program in place where you can see which of your ads didrepparttar 104657 best then you will be wasting valuable ad dollars.

Again we suggest using an ad agency that will do all that for you. The above site also offersrepparttar 104658 service of buying ad space for you. Try them out.

To sum up...

-Educate yourself torepparttar 104659 ad terms being used today. -Don't accept every offer that comes along. Check to see if it right for you. -Target your ad space. Don't sell space to a tire manufacturer if you sell diapers on your web site. -Target your own ads to sites who compliment what you are selling. -Remember that if you choose to go with someone like Google's adsense, thatrepparttar 104660 MINUTE someone clicks on their ad, you just made a few cents and ALSO just lost your web site visitor as they don't letrepparttar 104661 ad open up in a new window for you.

========================= Rebecca Game is the owner/founder of Digital-Women.com an international online community for women in business. If you are a "woman with her modem running..." come join us! http://www.digital-women.com =================================


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