Working From Home Is A Family Affair

Written by Theresa V. Wilson

Continued from page 1

Do You Have A “Niche” Market? Who are your customers? A niche market is a small group of people who have a particular interest in what you are selling. It is important to develop a description of people you feel will purchase your product or will be receptive torepparttar services you offer. Your marketing plan is developed based onrepparttar 117143 identity of your niche market. Your niche market will be composed of people buying products and service that will benefit them. Look closely at your product or service and compose a list of potential customers. Remember, people seek to buy things that will help them or make them or their loved ones feel or look better. Your goal is to have your business viewed as offering something of benefit to others. Takerepparttar 117144 time to evaluate your product or service then decide what type of people will benefitrepparttar 117145 most by using it. They will be your niche market.

Can You Afford a Marketing Strategy? You’ve developed your business plan, secured start up financing, identified your “niche” market and are ready to sell. Implementing a marketing strategy is an area where we all have made mistakes. Often we assumerepparttar 117146 only way to get an idea, product or service recognized is to invest large sums of money,repparttar 117147 lack of which means no success. Don’t forget to think out ofrepparttar 117148 box. With just a little exploration in basic marketing techniques, you can get intorepparttar 117149 competitive arena on a limited budget. Instead of spending an enormous amount of money, you will reinvest energy resulting in better use of quality time.

You can invest in low cost e-commerce web sites to advertise and market your product or service. It is best to research and select web site programs that allow you to prepare, edit, add and delete content and pictures at your own pace. Takerepparttar 117150 time to learn how to manage your own site and save money. Publish articles onrepparttar 117151 web, so that you can attract customers to your site. Establish auto responders on your web pages so that people can interact and learn more about your products. Family input is key. Let them participate in this process. Encourage them to share ideas and include them inrepparttar 117152 step by step planning and development process.

Will You Be Successful? Your level of success in working at home is measured based onrepparttar 117153 amount of input and time you invest in your business. It will be enhanced byrepparttar 117154 quality partnerships you develop with people as close asrepparttar 117155 kitchen table. If you include your family inrepparttar 117156 very beginning ofrepparttar 117157 planning process, they will be your foundation of support,encouragement, and strength. They will be key assets for promoting and marketing strategies. They will be your first line of defense and support during those challenging and “lean” times every business experiences. Starting and running a business is a family affair. If you can determine their comfort level of involvement, you will help increase your chances for success.

All Rights Reserved. Permission is granted to electronically reprintrepparttar 117158 following article as long as no changes are made andrepparttar 117159 byline, copyright information, and resource box. Minimal content editing is allowed; however, you may request changes torepparttar 117160 content byline: e-mail with necessary changes. Off line printing is permitted. Please send a copy ofrepparttar 117161 article on publication to: VMAssociates, Inc., PMB 47182, Windsor Mill, MD 21244.

Theresa V. Wilson, M.Ed. is a freelance writer and owner of a home based business dedicated to providing products and resources for grieving families and caregivers facing health recovery related issues. In addition to her grief support site:, she has a health and nutrition site www.renewingyourhealth and is active with her online Christian Business Network discussion group

automatic responder email marketing

Written by Jason Blackston

Continued from page 1

You now have a list on Automatic! They are happy about receivingrepparttar desert recepies. And if you've played your cards right, you should've inserted some sales messages intorepparttar 117142 "Autoresponder Sequence"!

Autoresponders help you build trust, establish credibility, and deliver quality...

When I first came online, I signed up for information on investing in IRA's from this guy whose site sounded and looked fantastic. I found myself trusting his information. He was establishing credibility and delivering quality content.

You see, because he was utilizingrepparttar 117143 power of an autoresponder, he could continuously drip information on me causing me to take advantage on his offers!

This throws me back torepparttar 117144 "cookbook" example. Most likely, your viewers aren't going to purchase onrepparttar 117145 first visit to your site. However, providing an opt-in box with certain offers greatly enhancesrepparttar 117146 possibilities of sales.

That's what is so great about having an "Autoresponder"! You can sit back, collect names, and market to them.

Where can you get "Autoresponders?"

I suggest going to Google or Yahoo and typing in Autoresponders. You should receive several results. There are many different systems which range in price.

Do your homework and find what works best for you. However, I can't stress enough how important "Autoresponders" are to doing business online!

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