Continued from page 1
4. Make sure that your major gift committee knows
basics of major gift solicitation techniques. If not, you'll need to conduct a training program of some kind for them. This could be a short four hour seminar or workshop that's held on a weekday evening or weekend afternoon, and it should cover
three main areas of gifts solicitation which is
approach,
presentations, and
ask (close).
5. Draft as many of
documents you'll need for your major gift program as possible before you need them in
form of templates. Which will include such items as development proposals, case statements, network solicitation letters where you have a network connection to
prospective donor, cold solicitation letters when you have no network contact, follow up letters for both those who made gifts and who declined at this time, and etc.
7. Develop a major gift solicitation funding plan which will include a timeline, and how many gifts will be solicited each week, month, quarter, and for
year, as well as who will make what solicitations to whom. And be sure that each member of your major gift committee has already been solicited for their gifts before they attempt to solicit others.
8. Implement your funding plan and keep your plan on track by holding regular major gift solicitation committee meetings with task action minutes as to who is supposed to do what and by when. And be sure to keep good prospect solicitation records on each contact made, including
results, and any needed follow up and when.
A well planned and well ran major gift solicitation can produce an extremely large amount of funding for your nonprofit organization year after year. And
results you can obtain with such a program can be astronomical when you compare
small amount of time and funds you must invest to get these results. That makes setting up a major gift program, or more effectively implementing your current program a very wise investment for your nonprofit organization.

Berwyn J. Kemp is a development consultant who helps nonprofit organizations obtain funding. For free subscription to his newsletter Nonprofit Funding Solutions, or full details on his funding products and services, or to read more of his re-printable articles you can visit: "http://www.berwynkempassoc.citymax.com/"