It can be software such as a how-to CD or book you write, or a service helping others write code. It can be a book on quilting. It can be information about truck parts. It can even be someone else's product that you sell, for which you receive a commission. The possibilities are endless.

You’ll need a website to promote your products, and there’s a lot of assistance you can get online to help create one. The bottom line is, initial expense to get your online business up and running is very small. It may take a few months to organize your business into a profit-making machine, but revenue potential is huge.

You’ll have to give up rush-hour traffic. You may not be wearing business attire as much. You won’t be having those spell-binding meetings you are accustomed to. The only office politics you may have is when your spouse comes home from his/her job at end of day. Is a work at home business a viable option? Absolutely.

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There is a fundamental difference between your value proposition and your areas of expertise. Your areas of expertise pertain to what you have done, experiences you have gained over years. Your value proposition reflects who you are, unique gifts you possess. It is who you are which best describes to an employer how you would accomplish specific responsibilities of position offered.

As an example, let’s say you gained experience in a cash flow / cash management, or Treasury, type of function. As part of this position, you also gained experience working with bank executives, establishing important relationships with key personnel. These would be areas of expertise. Let’s say that as part of your uniqueness, or worth, you have great macro-vision, which is ability to see big picture. You also have an unusual ability to communicate which allows you to quickly initiate critical relationships with high-level executives. These abilities are part of your value proposition. It is your macro-vision and unusual ability to communicate that describe how you would fulfill a position as Treasurer.

Incorporating your value proposition in every aspect of your job search will set you apart and significantly improve your competitive stance in job market. You will find your next job faster and be in position to receive a much stronger compensation package. It is critical to your success.

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