Words Sell

Written by Bob Osgoodby

Continued from page 1

An image will make your page more attractive, but don't include one unless it has a purpose, and will help closerepparttar sale. A large image that takes a long time to load will many times have repparttar 127298 reverse effect of what is desired. Ifrepparttar 127299 visitor simply "clicks away" from your web page becauserepparttar 127300 image loads slowly, it is defeating its purpose.

Some guru's recommend power words like "free" or "earn without work", but these terms have been overused. While power words may still have a place in your "teaser" ads, you should use down to earth language at your web site. The words must be vibrant and alive, drivingrepparttar 127301 person towardrepparttar 127302 desired outcome.

You must learn how to write persuasive words specifically written for your targeted customer. If your target market is professionals, write your message geared to them. Remember however thatrepparttar 127303 vocabulary of many potential customers may be limited, so don't use words that will not be understood byrepparttar 127304 average person. Avoidrepparttar 127305 use of terms that will not be known by your prospects.

Your text should be written in a black, legible font with a light background, preferably white. While yellow text on a black background is "cute" you should avoid using fancy fonts or backgrounds that are difficult to read - people will simply "click away".

Remember - every word you use should have one specific purpose, and that is to lead your prospect to buy you are selling . When writing sales copy, use words like "you" and "your" - write as if you are speaking with just one person -- one on one.

Finally, be aware that many Internet users are apprehensive about making a purchase onrepparttar 127306 Internet. You must put your potential customers mind at ease by displaying your full name, company name and contact information. This will put their mind at ease by building their confidence in you and your product. While a picture may be worth a thousand words, it isrepparttar 127307 words that will sell.

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: mailto:tipofday-subscribe@topica.com

Estelle's Gifts

Written by Timothy Davis

Continued from page 1
at affordable low prices,. So take a moment to expose each gift,enjoy shopping at Estelle's Gifts. Our website address: http://www.estellesgifts.com or call 732-499-0259

Here's an home base company just getting started. Only been in business since 11/01 base in Rahway,NJ. In business to sale gifts for all occasion and holidays. Owners Timothy Davis is from Memphis,Tenn been here since 1973. Wife is from Hasensack,NJ.

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use