Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted

Written by Dr. Lynella Grant


Continued from page 1

The Mating Call You need to send a "mating call" of attraction. By knowing your buyer's desires, you understand they're looking not just for products or services, butrepparttar good feeling that they expect to go with them. Your ability to deliver that feeling (in a variety of ways) is evidence of your enhanced value to them. They buy because they want that intangible "something" that makes you stand out fromrepparttar 127176 rest.

A buyer's limbic system decides in an instant--and doesn't change its mind. That part ofrepparttar 127177 mind constantly scans for either of two things--what it likes (attraction) and, equally important, what it dislikes or fears. Anything else hardly rates a notice (indifference)--and that includes most information. It has already decided fromrepparttar 127178 context even beforerepparttar 127179 words are heard or read.

But don't assumerepparttar 127180 limbic mind is only alert to face to face exchanges. Printed materials, ads, Websites, packaging, facilities and every other component of your operation all must face its scrutiny. It can spotrepparttar 127181 inconsistent signals you don't even know you're sending. But you can make your business limbic-friendly with no more expense or effort than you already spend. To discover how to eliminate limbic- jarring signals, visit my site, http://www.giantpotatoes.com

Jarring or inconsistent signals turnrepparttar 127182 limbic mind off They may seem minor, but they cost you big time. The limbic mind doesn't decide by words (content) but by more subtle signals that people send without intending to (context). And its reaction is almost instantaneous. It can be fickle, if you don't continue to amuse, or if you fail to deliver. But it can also be determinedly loyal--whenrepparttar 127183 connection forged with her is strong and personal.

By wooingrepparttar 127184 limbic system, you'll getrepparttar 127185 attention ofrepparttar 127186 only buyer that matters. So assess your business practices and promotional materials to ensure they acknowledge its crucial involvement. When they're limbic-friendly, all your other sales efforts will yield greater returns. © Lynella Grant, 2004



-- Dr. Lynella Grant is an expert on the signals that make up the "body language" of a business. Author of The Business Card Book and Stop Looking Like Small Potatoes Visit http://www.giantpotatoes.com Off the Page Press (719) 395-9450 mailto:grant@giantpotatoes.com


Expert Reveals Home Selling Secrets

Written by Tony Dulgeroff


Continued from page 1

So what do you think will happen when you put your home up for sale by owner?

You will get a ton of phone calls!

That’s right, a ton of phone calls from Ann Arbor area real estate agents. And here are some ofrepparttar most common things that they’ll say-

Are you working with co-operating brokers? This means will you pay 3% or more if I bring a buyer to you. Watch out for this one. In many casesrepparttar 127175 agent has an interested client and they want to be sure that they’ll get paid ifrepparttar 127176 sell you home to them. But, other agents (who are out for more listings) will see that you are half way to paying 6% since you’ll pay 3% and try to convince you to list. What are your plans if you don’t sell inrepparttar 127177 next 30 days? This is their way of finding out if you are in it forrepparttar 127178 long haul or if you are just givingrepparttar 127179 FSBO thing a try. I’d like to become familiar with all ofrepparttar 127180 homes onrepparttar 127181 market, not justrepparttar 127182 MLS. Be careful here, in some cases this is a way for a listing agent to get a foot inrepparttar 127183 door. Onrepparttar 127184 other hand, when they end up with a client who’s not interested in any ofrepparttar 127185 homes onrepparttar 127186 MLS, they might remember yours. Others include-How did your open house go? Why do you think your home hasn’t sold? I have a client who might be interested; can I come by and take a look at your home first before I bring my client over? Would you like a free CMA?

And after a while you’ll hear all ofrepparttar 127187 lines and scripts . So what isrepparttar 127188 solution to all of this?

It’s in my secrets.

How do you think all ofrepparttar 127189 real estate agent inrepparttar 127190 Ann Arbor area would react if they knew that there is a way for you to do all ofrepparttar 127191 things listed below?

Not pay 6-7% in real estate commissions and have your home advertised onrepparttar 127192 MLS (the real one) and Realtor.com. Eliminaterepparttar 127193 annoying Realtor calls and only take calls from Realtors who are serious, have qualified buyers and are calling to schedule showings? Always know when an interested buyer inquires about your home without a flyer box that always needs refilling. Have a “for sale” sign in your yard that is proven to attractrepparttar 127194 eye of every individual with a driver’s license. Also be provided with directional signs that dorepparttar 127195 same. Have a real estate professional on hand that you can safely contact (not try to sell you onrepparttar 127196 idea of listing) when you need assistance. Have you home advertised on two very high traffic websites for free. Hold your own open houses. After all, who knows your home better, you or some real estate agent? You decide how much you are willing to pay a buyer’s agent. Let thousands of agents and home buyers know that your home if for sale, in one day, without a newspaper ad. And, instead of paying 3% of your equity to a listing agent, you can have all of this for less than $1,000!

Is there more?

Yes there is!

To learn more, you must call Tony Dulgeroff of Help-U-Sell Real Estate at (734) 883-9597.

You may also e-mail Homes@Mgoblue.com

or visit www.WolverineRealEstate.com for more details.



Tony Dulgeroff Real Estate Professioal 5 Years of Experience http://www.WolverineRealEstate.com (734) 883-9597 Home@MgoBlue.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use