The picture created in your customer's eyes about your company's products/services. When you think of positioning, think of "image." Positioning is very important in today's competitive world. Corporate marketing teams will often use positioning strategies when trying to target different target markets.

5) Marketing Mix:

The final step is to develop plans for each aspect of marketing mix and integrate them into your company's overall strategy. So, what's in marketing mix you ask? They consist of "Four P's":

Product Place Promotion Price

You must use all four elements of mix in your strategy plan and devise a plan is needed for each. When you're developing plans for each element, ask yourself following types of questions.

A) Product/ What new products can we introduce? What type of service do our customers expect? What should our return policy be?

B) Place/ What types of places should carry our products? How will we get our products to our customers? How will we handle complaints?

C) Promotion/ What am I trying to accomplish through my promotion objectives? Branding? More sales? something else? What types of media should we use to advertise radio, TV, print, ect.

D) Price/ How will my product/service be priced in comparison to my competitors? Can I make a profit at this price level?

By keeping all of above in mind you'll design a strategic marketing plan that allows you to win game and compete with your competitors.

Running a business, just like a game, relies on good strategy........It's your move....

An Internet Marketing Battle Plan consists of 5 tactics for:

1. Getting People to a Website

2. Keeping People at Website

3. Getting People Back to Website Once They've Left

4. Closing Deal

5. Working "Back-End"

Then you just execute your plan. That's all there is to it. OK, I'm simplifying things greatly here. There is more to it than that, of course, but you get general idea. You'll probably develop several Battle Plans and refine them before you find one that really sticks. Any good marketer will tell you that testing is foundation of all this. A combination of testing with this clear methodical approach is your blueprint for success. I don't care if you're selling a product, selling advertising, generating leads - it doesn't matter.

People have offered me obscene amounts of money to teach them my methods. When I tell them that there is nothing I do that is not covered in my course (I just don't do consulting or lectures any more), they say: "come on, you're holding back on me". The truth is, there really isn't anything I do that I didn't reveal in my course.

I wish I could tell you otherwise. Really. I seem to regret publishing course every day. That is, it always comes back to bite me. I now must face an army of competitors using my own tactics against me. Live and learn.

Well, genie is out of bottle, so to speak, so I may as well let you in on it as well. Here's where you can find it in case you don't already have a copy:

http://www.roibot.com/kt.cgi?R22577_art

Some Final Advice

As a final note of encouragement, here's a little story. When I was a young enlisted soldier in Army, I decided that I would like to attend Officer Candidate School (OCS) and earn a commission. There were hundreds of annoying little hoops I had to jump through before I could even submit my application. Most of them consisted of going from one administrative office or another to get some paper work signed or some form approved.

I kept a running count of all times I heard some "desk-jockey" tell me "you can't go to OCS". I stopped counting when I heard my 29th "no". I'll tell you what these "no's" amounted to in a minute.

A similar story can be told about sale of SearchHound. I get really angry when I think about all of negativity and "nay saying" I had to overcome to make this happen. A personal friend even sent me an email that said, "dream on" when I sent him a copy of press release for sale. Even after I showed him all of independent news sources covering story - he still couldn't believe it.

Some people are programmed for failure. Allow following information to program you for success:

I went to OCS and graduated with one of top ten academic averages of my class - that was result of 29 "no's". And, as you know, I sold SearchHound for a tidy profit despite all nay saying and disbelief.

>From time to time during both of these endeavors I was inspired by words of one of my heroes: Sir Captain Richard Francis Burton (the explorer and scholar - not actor). On his quest for source of Nile, he became violently ill and could barely stand - though he continued on. One of his partners asked him "Richard, if you continue, you will surely die. Shall we turn back?" He replied:

"The devil drives!"