Winning Words

How do you make your web site dazzle, charm and seduce? For your site to be truly distinctive and compelling it will rely on successful semantics. Words and phrases carefully selected, then orchestrated to create feeling, then desire, and finally "action." In end, success of your site rests entirely on your visitor's decision to purchase and do it "now." Great graphics can't get that decision. Dazzling colors will not. Only moving and inspiring words can accomplish that mission.

You may have magical powers when you are there in person...Think you can charm a dog off a meat wagon in person...Then on other hand, perhaps not. In either case, your words and phrases must carry your message without benefit of your presence. You can't rely on your great smile or your winning body language. Only site's words will tell world who you are, what you do and what you stand for.

So, expand your inventory of words and phrases, and then choose them with precision. You will be amazed at difference it will make.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Oscar Bruce is considered ultimate personal communications guru. His dynamic books are considered field manuals for mastering conversation and confrontations. His website offers several verbal strategies that can add power to your conversations at no cost. HIS FREE NEWSLETTER and other products are available at http:///www.oscarbruce.com

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Transform Way You Work and Create More Reliable Vision

•Sit Straight and Breathe - Back and neck strain create tension in eyes and slouching prevents lungs from expanding properly as well. Plenty of oxygen is crucial to eyes (and your brain!). Take deep breaths whenever you think of it. Keep a window open, when weather permits. Have hanging green plants over your workspace.

•Ten-Ten-Ten - Every ten minutes, look ten feet away, for ten seconds or otherwise you will create near-point stress. Our ancestors were gatherers and hunters—farsighted occupations. Our genes have not yet evolved for sustained arms-length work. A good freeware program that reminds you to take these "micro-breaks" is Workrave.

•Blink, Drink and Splash at Sink - The flicker rate of monitors causes our eyes to blink less and thus dry out. Writers, try getting into habit of blinking every time you read or type a period. Designers, use moving of an image as your reminder. Drink plenty of water and make a point of wetting your eyes every time you use restroom.

•Don't Use Your Eyes - Close your eyes whenever you can. If something is loading or you need time to think, close your eyes. While closed, keep eyes turned upward to prevent sleepiness.

•If you're typing a rough draft, try doing it blind. Experiment with your computer's voice synthesizer for reading long on-line documents or reviewing your own work.

•Palming - Whenever you have a minute, cup your palms over your eye sockets (without touching eyes). This total absence of light will give your eyes a true rest. Rarely does average person experience total darkness. Sleeping in pitch black is highly recommended for strengthening vision.

A Super-Technique for Relearning How to See

1.Retype an excerpt from a piece of writing, such as an inspirational quote, a grammar rule, or a spelling definition. 2. Print excerpt out in small print. As small as you can read when held at arms length. 3.Cut this out and tape it across top of your monitor. 4.Sitting back, take first letter in excerpt and mentally trace an outline around it. Include every nook of particular font. 5.Now close your eyes and visualize character as filling your entire field of vision. Imagine it is pitch black on a pure white background. See edges of character as being very sharp. 6.Open your eyes and trace letter once more. Then read entire line. 7.Repeat this a few times throughout day. When you feel your vision is sharper, print out another quote at a decreased point size.

Reading small print is like lifting weights with your eyeballs. This technique has created microscopic vision in its most serious practitioners. Many legally blind people after intense practice with Bates Method now have driver's licenses.

Unlike Spiderman, we need to work for our "spidey"-powers. But you can always try microwaving a spider and see what happens when it bites you.

Resources

The Cure of Imperfect Sight by Treatment Without Glasses (1920) by William H. E. Bates, M.D.

Self-Healing: My Life and Vision by Meir Schneider, Ph.D., L.M.T.

Relearning to See: Improve Your Eyesight--Naturally! by Thomas R. Quackenbush

Vision For Life at www.improveyourvision.com.