KEEP IT ALIVE - Lively writing is interesting. To write in a lively way you have to use article rather than passive voice most of time. So rather than “Your contract will be handled by our customer services representative” you would write, “Our customer services representative will handle your contract”. You will notice than in active voice, sentence is shorter. This is one of simplest ways to reduce number of words you use to express a concept.

KEEP IT CLEAR – You can change meaning of a sentence completely by use of one or two commas. Take commas out of this sentence and see how meaning changes: “Tinkerbell, says Peter, is a fairy.”

Punctuation should be there to help reader understand a phrase. Unfortunately, many writers, because they write way they speak, assume their readers will understand. But you have to help your readers understand using good (and correct) punctuation.

KEEP IT ACCURATE – The services of a good proofreader are essential. Never, ever, proofread your own work – you’re bound to read what you thought, not what you wrote.

There’s a good general rule for writing, 40% of work should be in planning, 20% in writing and 40% in editing. By observing this and other principles above, your writing should be clear and easy to read, However, if you’re not a trained and experience copywriter, get help of a professional for your website. Once you’re committed to publication you are potentially under scrutiny from several million readers.

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6.Honor your commitments and promises to yourself and others.

7.Find good in every situation. Either we like situation, or we can learn something from it.

8.Find and share at least several good laughs per day.

9.Share hugs – give and receive them – more at this time of year. Hugs are great spirit massages.

10.Listen and follow advice you give to your clients.

Excerpt from 1. Remember Season

Do you remember how you felt when you were a child and anticipating excitement of knowing that Christmas was coming? There was electricity in air. Your parents, adults that you saw bustled around, shopping, laughing, and carrying packages in their arms. Santas rang bells in front of Salvation Army basket, and there might even have been a Salvation Army member playing Christmas carols on a trumpet. Even grown ups ... [cont'd. To purchase entire 27-page ePamphlet, go here.