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10. Make your sales copy friendly. How do you do that? Don't forget what separates amateur from a professional. You don't have to be perfect, but there's no reason for you to be sloppy either. What kind of a feeling do you get when you see clutter and how do you feel when you see a well organized page?
Provide a lot of white space. A white background with black lettering would be sufficient. Organize your page, align your text and images so when your visitor arrives, he or she feels comfortable and has a good feeling about it.
11. The only job of your sales copy is to sell and not impress. Keeping it as simple as possible will do you more good than trying to impress them with your design. Anything that you include in your sales letter and adds absolutely no value to sales process, will only distract your visitors and break their concentration. You lost sale.
12. People buy benefits. Your job with ad copy is to tell your visitors what benefits they will get when they buy your product. More benefits, better chances to make sale. Organize benefits so they're easily noticeable. So, if your visitors decide to just scan your page and not read it, they will at least see benefits and maybe stop to read them.
13. Include a guarantee statement. That will increase integrity. People will trust you more when you tell them that you guarantee your product, and that will deliver benefits - or their money back.
14. Don't mention price until last quarter of your letter. And even then, make it sound that it will be their investment and not an expense. Tell them what they're investing in – benefits - when they purchase your product.
15. Try to include some bonuses with purchase and place them right after you talk about price. That way, people will see that they're getting even more value with purchase and it will also distract them from negative thoughts they may have after seeing price.
16. Include testimonials all throughout letter. How do you get testimonials before you make a single sale? Simply, give your product for free to a certain number of people and have them tell you how they feel about it. If they have their own website, tell them that you will include their website in your sales letter if they write you a nice testimonial. The testimonials are good for people who cannot make up their mind whether to buy your product or not. When they see what other people are saying, they will have more belief.
17. Make a call for action. This is a "must." Tell them what you want them to do. "Click here to buy" , "Download book here" , "Click here to download software" , "Click here for an instant download" , and so on.
18. Include a PS at very bottom. Almost everyone reads PS statements. In your one, two, three, or however many PS statements you want to add, make your last call for action by either promising something or telling them that your offer may expire soon. That's your last chance to get them to buy your product. So, be creative with your PS statements.
19. Test everything. Make few versions of your ad copy, put them on a separate page and gather results from each. Test different headlines, organize it differently, write a few versions of body of your ad copy, etc. Whichever gives you best results - keep it, and dump others.
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