Winning Sales Letters Always Build Rapport.- Here's How...

Written by Mike Jezek

Continued from page 1

Mirroring. This technique is simply becoming like your prospects in appearance, tone, and usingrepparttar words that they're familiar with. For example, you wouldn't want to use graphics that convey repparttar 100999 appearance of power for a food product or a cookbook. And you wouldn't want to talk to an accountant in copy repparttar 101000 same way you would to a construction worker. Mirroring is simply becoming like your prospects, not just in graphics, but also print.

Rapport if very similar to building credibility. The main difference between projecting an image of credibility and building rapport is that your prospect may already believe you and yet they don't identify with you enough to open their wallets. The thing you want to remember is people trust those who are more like them. And you can gain trust usingrepparttar 101001 techniques discussed in this free report.

Yours FREE: 10 Minute $ales Letter Critique by Psychological Sales Letter Specialist (TM) Mike Jezek. Find out where the weak spots of your sales letters are and how to make them capable of starting buying frenzies. Get your FREE critique from Mike Jezek now. Email: Copyright 2002 Mike Jezek

Secrets of the most successful sites

Written by Alan Goodwin

Continued from page 1

Example - I recently changedrepparttar shipping costs on my site - to my surprise this led to an increase in sales. Postage was originally $2 for orders under $20, $3.50 for orders between $20 and $25 and free over that price. I noticed that I had few orders inrepparttar 100998 $20 - $25 price range. I decided to lower shipping costs to $2 for all orders under $25 and free for over that price. Orders especially increased inrepparttar 100999 $20 - $25 price range.

I know for a fact that very few website owners will do any testing or make any changes. Make sure you do -repparttar 101000 only way to increase your profits is to try out new ideas.

Content for your site… When writingrepparttar 101001 text for your pages, make sure it is personal. Remember that it is just you and your visitor. Be honest, build up trust so that you gain repeat customers.

Your text needs to be simple and easy to read. Use short sentences and paragraphs.

Emphasize and point out all your benefits throughout your text.

Example - imagine that you are selling a car that does 0-60mph in 5.2secs. Don't just staterepparttar 101002 facts, point outrepparttar 101003 allrepparttar 101004 benefits - berepparttar 101005 first off atrepparttar 101006 lights, impress your friends, plus increase your safety - accelerating quickly may get you out of trouble!

Securingrepparttar 101007 sale… It must be easy for your visitor to order. Limit options and choices to makerepparttar 101008 ordering process as simple and fast as possible. Use simple buttons like 'Order Now'. Think aboutrepparttar 101009 details you need when someone orders - don't include irrelevant questions as this will put your visitor off. Do you really need date of birth, occupation, etc..

The power of your guarantee… Use guarantees so that your visitor feels secure and confident in ordering with you. The more security you can give,repparttar 101010 safer your visitor will feel. This way they are more likely to order.

Userepparttar 101011 best guarantee you can -repparttar 101012 longerrepparttar 101013 better no matter whether you are selling an information product or a tangible product. Research shows that you'll get less returns and it will help convince people to order. As always test your guarantee and try using different guarantees. Download your FREE ebook now.Discover profit generating ideas used byrepparttar 101014 people with SIX Figure Incomes - Use these techniques to turn your website into a highly profitable business now.

We interviewed a number of highly successful website owners and discovered how they achieved their success.

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