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It's so simple, monkeys do it. Experimenters place a monkey in a cage with a blue button and an orange button. The monkey's curious, like humans, and he starts pushing buttons at random. When he pushes blue button, he gets a peanut, and he likes that a lot. When he pushes orange button, he gets a spray of water in his face, and he doesn't like that.
So what does monkey do? He may test situation out a couple of times, but it doesn't take him long to shift from orange button to blue button, and to stick with it: Win-Stay, Lose-Shift.
It's very important in marketing to monitor cause and effect constantly, and to pay attention to results--to ROIM--returns on investment slash marketing.
Know what you do that wins, and stay with it. Know what you do that loses, and shift to something else.
Susan Dunn is a personal and professional development coach focusing on emotional intelligence. Visit her on the web at http://www.susandunn.cc/