Win-Stay, Lose-Shift: A Marketing Strategy

Written by Susan Dunn, Coach


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It's so simple, monkeys do it.

Experimenters place a monkey in a cage with a blue button and an orange button. The monkey's curious, like humans, and he starts pushingrepparttar buttons at random. When he pushesrepparttar 121421 blue button, he gets a peanut, and he likes that a lot. When he pushesrepparttar 121422 orange button, he gets a spray of water in his face, and he doesn't like that.

So what doesrepparttar 121423 monkey do? He may testrepparttar 121424 situation out a couple of times, but it doesn't take him long to shift fromrepparttar 121425 orange button torepparttar 121426 blue button, and to stick with it: Win-Stay, Lose-Shift.

It's very important in marketing to monitor cause and effect constantly, and to pay attention to results--to ROIM--returns on investment slash marketing.

Know what you do that wins, and stay with it. Know what you do that loses, and shift to something else.

Susan Dunn is a personal and professional development coach focusing on emotional intelligence. Visit her on the web at http://www.susandunn.cc/


A Battle Of Products Or A Battle Of Perceptions?

Written by Noel Peebles


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prospects mind than to be better. If you are battling head-to-head with your competitors by matching products and matching prices then you are probably not first in repparttar prospects mind. But, don't get too distressed, because your competitors may not be either. Your prospects may see no perceived point of difference between you and your competitors. You may be perceived as being virtually repparttar 121420 same so price often becomesrepparttar 121421 deciding factor.

The key to marketing success is to find your point of difference. You then need to be perceived as beingrepparttar 121422 first to offer that point of difference. Another option is to create a new product or service category that you can be first in.

Noel Peebles Get Your 100% FREE mini-course "17 Powerful Secrets That Have Made Business Owners Into Millionaires." 100% FREE! Simply send a blank email to: instantsellbusiness@ReportsNetwork.com


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