Will Spam-Blogging Be The Death Of Blogging?

Written by Priya Shah

Continued from page 1

Take down a few spam-blogs and hundreds more will arise.

Blogging evangelist and PR guru, Steve Rubel, sums up this dilemma rather well on his Micropersuasion blog. http://www.micropersuasion.com

He believes that its human nature for people to exploit new technologies, and that it's really up torepparttar search engines to help put a stop to these by undercuttingrepparttar 128224 economics of blogspam, much like they did with nofollow and comment spam.

Butrepparttar 128225 trade-off is that such a move would also reduce any impact that blogs have on search results.

Fact: The more you abuse a technology,repparttar 128226 less effective it becomes.

Spam blogging will force search engines like Google to change their ranking algorithms and eventually assign less value to links from blogs.

Unless they put in safeguards to prevent robots from taking over, its safe to assume that blogging will become less effective as an SEO tactic over time.

Of course,repparttar 128227 spammers will then just have to find new avenues and means to spamrepparttar 128228 engines.

But why ruin a good thing inrepparttar 128229 first place? Blogs are much more than just tools for search engine optimization.

A blog can be a great tool for personal branding and building relationships with your website visitors and customers.

Instead of using blogs for spam, focus on building content-rich sites and getting high-value links to them.

Don't restrict yourself to justrepparttar 128230 SEO benefits of blogging.

Appreciaterepparttar 128231 value that blogs can add to your marketing and public relations strategy and use themrepparttar 128232 way they were meant to be used.

Priya Shah is the CEO of eBrand360. Her areas of specialization include internet marketing, search engine optimization and business blogging. Subscribe to her free eCourse on Blogging for Marketers. This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.

Plan Your Way to Pay-Per-Click Campaign Success!

Written by Chet Childers

Continued from page 1

Conversion Rate % = Total Number of Conversion Actions / †††††††††††††††††††††††Total Number of Ad Impressions * 100


††Conversion Rate % = Total Number of Conversion Actions / †††††††††††††††††††††††Total Number of Ad Click-Throughs * 100

Task number six is defining your budget forrepparttar pay-per-click campaign.† How much do you desire to budget or spend per time period or forrepparttar 128223 total cost ofrepparttar 128224 pay-per-click campaign?† Many ofrepparttar 128225 pay-per-click search engines offer automated budgeting mechanisms that can be initiated to controlrepparttar 128226 cost of your campaign.† If you do nothing else inrepparttar 128227 planning process, set a campaign budget and stick to it!

Task number seven is establishing your ROI or Return on Investment goal.† The ROI is based onrepparttar 128228 tangible benefits, bottom-line revenue increase or expense decrease, versusrepparttar 128229 cost to obtainrepparttar 128230 tangible benefits.† In general, each organization defines ROI objectives for company investments and these should be applied torepparttar 128231 pay-per-click campaign.

Task number eight, and perhapsrepparttar 128232 most important, is determiningrepparttar 128233 value of each keyword phrase and, in turn each visitor.† The simple formula works like this.† Dividerepparttar 128234 average number of new customers each month byrepparttar 128235 average number of monthly web site visitors to getrepparttar 128236 percentage of visitors who actually become customers.† If you multiply this percentage times your average profit margin on sales to new customers, you obtain a good estimate of how much a visitor is worth onrepparttar 128237 first visit.

In other words, letís assume youíre selling an item with a $25 profit margin.† If 10% ofrepparttar 128238 web site visitors buy your product, then each visitor is worth $2.50 to you ($25.00 X 10% = $2.50).† If you can bid $2.50 or less for each click-through ofrepparttar 128239 keyword phrase, then you are profiting on each conversion or sale.

Another way to look at this is in terms of your click-through and conversion rates.† Letís suppose we have a click-through rate of 5% and a conversion rate of 10% versusrepparttar 128240 ad click-throughs.† We will userepparttar 128241 same $25.00 profit margin.

1,000 impressions X 5% click-through = 50 potential customers 50 potential customers X 10% conversion = 5 actual customers 5 actual customers X $25.00 profit margin = $125.00 profit $125.00 profit / 50 potential customers = $2.50 per click (maximum bid)

Have you noticed how important it is to knowrepparttar 128242 value you of a keyword phrase or visitor?† Without these guidelines, you are bidding inrepparttar 128243 dark and asking for trouble.† It is imperative that you be able to estimate your maximum bid prices to be successful in your pay-per-click campaign!

Task number nine,repparttar 128244 final task, is planning how you will measure your campaign results versusrepparttar 128245 goals, objectives and targets you established.† You should review if you haverepparttar 128246 proper structure and tools on your web site to capturerepparttar 128247 information forrepparttar 128248 measurements.

For example, do you have access to your web logs?† Do you have web analytic tools?† What types of data do they capture and analyze?† Do you have a web site page that will define a conversion?† It might berepparttar 128249 order confirmation page from your web site shopping cart orrepparttar 128250 e-mail subscription confirmation page.

Perhaps this seems like a substantial amount of work for planning your pay-per-click campaign. But, look atrepparttar 128251 results of good and poor projects in any personal or business environment. Atrepparttar 128252 foundation of their success or failure was a well or poorly conceived plan. Takerepparttar 128253 extra steps. Makerepparttar 128254 additional effort. Your success will be rewarded with a cost effective, high ROI pay-per-click promotion campaign without breaking your bank account!

Chet Childers is a successful Internet marketer utilizing the power and quick response of pay-per-click marketing to increase website visibility and profitability. Click http://www.ThePayPerClickMarketer.com and enroll in our e-course, "Discover Tips and Secrets for Pay-Per-Click Marketing Success," or visit http://www.ChetChilders.com.

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