Many authors were enthusiastic about potential of e book revolution but if you read what has happened mainstream writers have now turned against online publishing and e books for reasons of distribution, copyright and format issues.

If your really bored sometime just take a look around net for some good quality free e books to download. I have to admit that there are a few gems out there but in main its normally crap. The type of thing you get is listings and directories of online e book stores - all claiming to be biggest and best - all offering nothing! When they do offer you anything its almost always associated with ebay, marketing tips, how to run your business blah blah blah - basically crap.

Well rant I may due to having lost 2 hours of my time which I can never replace, but deperately low sales of e books and lack of any half decent material have almost without doubt ensured continued existence of book retailers who were supposed to be worried about e books and their potential to change way we read. Oh well, another good idea down toilet!

You also need to remember that many computer users are no longer comfortable downloading any .exe file to their computer. Their well-founded fears of viruses, spyware, and adware often make them hesitant to click on any program with an .exe extension, even from someone they trust. Virtually all Internet marketers, and most surfers, are familiar with PDF format, and aren't as resistant to a download. Don't forget support issues - you will most likely have far more support from an .exe file due to compatibility or system problems. A PDF document requires only an Acrobat reader, which is a free download from Adobe, and which many surfers already have on their machines.

For your readers, a PDF document offers convenience in navigation because of bookmark controls built into Acrobat Reader. The navigation within an .exe file is as good as HTML pages it displays. The PDF format is tops in printing too, because reader has a built-in printing interface, while .exe files often need to be printed page by page.

There are even software tools now that will let you easily rebrand PDF files. In past, this was perhaps .exe file's biggest advantage, but now it seems that too is gone.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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