Why write an eBook?

Written by Judy Cullins

Continued from page 1

3. Write a thirty-second "tell and sell." You only have a few seconds to impress your potential buyer. Include your title, a few benefits, andrepparttar audience. Use sound bites to grab attention. _Write, Finish, and Publish your eBook Fast to Pull Online Sales_ shows professionals how to shortcut each step of writing, publishing, and promoting a salable short eBook.

Include a sound bite headline that grabs attention such as "It will do more for you than instant cappuccino." You may also want to compare your book to a successful one such as "This book isrepparttar 108475 Fast Lane of Dan Poynter's Books."

4. Write your sales letter before you write your book. This important sales tool givesrepparttar 108476 benefits your potential buyers want. Include compelling ad copy, benefits, testimonials, and a small blurb about you,repparttar 108477 author. If your potential buyer likes it, they will buy onrepparttar 108478 spot.

5. Write your eBook's introduction. Includerepparttar 108479 problem your audience has, why you wroterepparttar 108480 book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your sales letter.

6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understandrepparttar 108481 chapter title, then annotate it. Add some benefits or a sub title. In my first chapter called "Why Write an eBook?" I added this partial list of benefits: Ongoing lifelong multiple streams of income, credibility asrepparttar 108482 expert, products sell easily online, buyers are more targeted and hence you create more profit.

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend themrepparttar 108483 same chapter andrepparttar 108484 table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will help promote your eBook Online.

Design every part of your eBook to be a sales tool and a beacon that brings out your best: writing a compelling, understandable, and enjoyable book that millions of Online buyers will want.

Judy Cullins: author, publisher, book coach Helps professionals manifest their book dreams 20 clients published since 1999! http://www.bookcoaching.com/discounts.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com

Can Your eBook Idea Survive The '5W' Acid Test?

Written by Paula Morrow

Continued from page 1

Is your killer sales letter ready? If you're not secure in this area, I (and others) strongly recommend Marlon Sander's products. His site: http://www.higherresponse.com

WHY should a prospect invest in your ebook instead of your competitors? What's your USP (unique selling proposition)? What does your information or approach offer that others don't?

A few other things to keep in mind in order to ensure a profitable ebook:

*Select good ebook production software. Make sure it produces ebooks that can be read by BOTH Macintosh and IBM systems. Consider Adobe, sincerepparttar resulting pdf ebooks can be read interchangeably. You can sign up for a free trial and make a few free ebooks at https://createpdf.adobe.com/index.pl/ Just recognize that not everyone owns IBM; don't leave money onrepparttar 108474 table by producing, for example, only ".exe" ebooks. * Does your ebook have a strong cover graphic? Visual packaging is critical online. Do it Yourself with eCover Generator (go to http://www.ecovergenerator.com/x.cgi?adminid=814&id=24866) or have Vaughan Davidson (the person behind many ofrepparttar 108475 Internet's high-quality ebook graphics) do it for you. His site: http://www.killercovers.com

The demand for ebooks and information is still going strong, regardless of whether your target market is cooking, fishing, real estate, wood carving, insurance or something else. Just make sure your ebook idea survives our '5W' acid test, and that it solves a problem and/or fulfills a 'want.' If you do,repparttar 108476 profits will follow.

============================================= Paula Morrow is president of Ideal Marketing Corporation. She specializes in p.r., information marketing and creating cashflow systems, plus coaching newbie entrepreneurs on innovative online promotions. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 FREE ebooks! http://www.idealmarketingcorp.com/subscribe.html ==============================================

Paula Morrow is webmaster of http://www.idealmarketingcorp.com and has extensive marketing experience earned from 20 years in the public relations, entertainment and advertising worlds. Now applying this experience to the Internet, she enjoys creating cash-generating systems and coaching new marketers on innovative ways to promote their businesses both online and off.

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