3. Write a thirty-second "tell and sell." You only have a few seconds to impress your potential buyer. Include your title, a few benefits, and audience. Use sound bites to grab attention. _Write, Finish, and Publish your eBook Fast to Pull Online Sales_ shows professionals how to shortcut each step of writing, publishing, and promoting a salable short eBook.

Include a sound bite headline that grabs attention such as "It will do more for you than instant cappuccino." You may also want to compare your book to a successful one such as "This book is Fast Lane of Dan Poynter's Books."

4. Write your sales letter before you write your book. This important sales tool gives benefits your potential buyers want. Include compelling ad copy, benefits, testimonials, and a small blurb about you, author. If your potential buyer likes it, they will buy on spot.

5. Write your eBook's introduction. Include problem your audience has, why you wrote book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your sales letter.

6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understand chapter title, then annotate it. Add some benefits or a sub title. In my first chapter called "Why Write an eBook?" I added this partial list of benefits: Ongoing lifelong multiple streams of income, credibility as expert, products sell easily online, buyers are more targeted and hence you create more profit.

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them same chapter and table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will help promote your eBook Online.

Design every part of your eBook to be a sales tool and a beacon that brings out your best: writing a compelling, understandable, and enjoyable book that millions of Online buyers will want.

Is your killer sales letter ready? If you're not secure in this area, I (and others) strongly recommend Marlon Sander's products. His site: http://www.higherresponse.com

WHY should a prospect invest in your ebook instead of your competitors? What's your USP (unique selling proposition)? What does your information or approach offer that others don't?

A few other things to keep in mind in order to ensure a profitable ebook:

*Select good ebook production software. Make sure it produces ebooks that can be read by BOTH Macintosh and IBM systems. Consider Adobe, since resulting pdf ebooks can be read interchangeably. You can sign up for a free trial and make a few free ebooks at https://createpdf.adobe.com/index.pl/ Just recognize that not everyone owns IBM; don't leave money on table by producing, for example, only ".exe" ebooks. * Does your ebook have a strong cover graphic? Visual packaging is critical online. Do it Yourself with eCover Generator (go to http://www.ecovergenerator.com/x.cgi?adminid=814&id=24866) or have Vaughan Davidson (the person behind many of Internet's high-quality ebook graphics) do it for you. His site: http://www.killercovers.com

The demand for ebooks and information is still going strong, regardless of whether your target market is cooking, fishing, real estate, wood carving, insurance or something else. Just make sure your ebook idea survives our '5W' acid test, and that it solves a problem and/or fulfills a 'want.' If you do, profits will follow.

============================================= Paula Morrow is president of Ideal Marketing Corporation. She specializes in p.r., information marketing and creating cashflow systems, plus coaching newbie entrepreneurs on innovative online promotions. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 FREE ebooks! http://www.idealmarketingcorp.com/subscribe.html ==============================================