Why this is the perfect time to start charging for website subscriptions

Written by Peter A. Schaible

Continued from page 1

Research byrepparttar Subscription Website Publishers Association (http://www.SWEPA.com) shows at least five successful models for subscription website topic selection. These include existing print newsletter topics; trade and professional associations; career advancement, personality based or insider tips; and downloadable product libraries. For details go to http://www.swepa.com/public/136.cfm.

Asrepparttar 124262 Internet changes, it is creating moneymaking opportunities for people who like to write, teach and otherwise share their expertise. Your years of study, hands-on experience, and tried and true wisdom could be worth a hefty income when turned into an online community.

Online communities bring together people who are interested in a common topic. They create value by providing insiders' secrets thatrepparttar 124263 group is eager to learn about. And best of all,repparttar 124264 members are willing to pay money to join.

Why having a subscription website onrepparttar 124265 Internet is so great

Asrepparttar 124266 publisher of a subscription website, you have an almost unfair advantage over other print publications that don't operate onrepparttar 124267 Internet. Considerrepparttar 124268 benefits:

* Low cost of entry -- a computer, minimal software and Internet access are all you need. * No or low rent -- work from home. * Low overhead -- production and distribution costs are close to zero. * No employees -- do it all yourself. * Operate from anywhere inrepparttar 124269 world. * Access a worldwide audience. * Reach a well educated, affluent market. * Offer a visually rich website, with text, images, audio or video. * Sell and deliver digital information products instantly. * Build loyal communities through discussion groups, online events.

The next phase inrepparttar 124270 subscription website evolution

Information is increasing in value. Overrepparttar 124271 next several years,repparttar 124272 trend to information provided onrepparttar 124273 Internet by paid subscription will continue.

A two-tier model forrepparttar 124274 dissemination of quality content is emerging. Successful online publishers provide samples of their wares for free, either onrepparttar 124275 public portion of their website, or through a free, opt-in e-mail newsletter.

But to get down torepparttar 124276 most valuable data --repparttar 124277 premium content of secrets andrepparttar 124278 insider's tips and techniques -- subscribers are learning that they have to pay. Information seekers are getting accustomed torepparttar 124279 change, just as they have learned to pay for premium content on cable and satellite television.

The most successful online publishers will be those who can strikerepparttar 124280 perfect balance between free and fee. The time to get started with your own subscription website is now.

Peter A. Schaible is executive director ofrepparttar 124281 Subscription Website Publishers Association (http://www.SWEPA.com).

SWEPA exists to support online publishing by providing education, training and industry recognition. Our goal is to help members build successful, profitable subscription websites.

Copyright 2003 Subscription Website Publishers Association. Permission to reprint is granted providedrepparttar 124282 references and hypertext links to SWEPA are included.

Peter A. Schaible is executive director of the Subscription Website Publishers Association (http://www.SWEPA.com).

SWEPA exists to support online publishing by providing education, training and industry recognition. Our goal is to help members build successful, profitable subscription websites.

Interviews With Successful Ezine Publishers - Paul Becker

Written by Ken Hill

Continued from page 1

PB: Yes, I write my own articles and use articles by other authors, I think my subscribers like to get different viewpoints on things.

KH: What methods do you use to promote your products or services within your ezine?

PB: Ads inrepparttar newsletter, and articles such as interviews withrepparttar 124261 person who developedrepparttar 124262 product or product reviews.

KH: How do you go about preparing your ezine for publication?

PB: I simply write and edit it in MSWord.

KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?

PB: Getting new subscribers should berepparttar 124263 focus of your web site. I think many people mistakenly believe that people will return to their site on a regular basis. So, if they won't keep coming back to you, you've got to go to them - by email!

Probablyrepparttar 124264 most important thing you can do is to have subscribe information on your homepage (the first page of your site). And don't make it hard for them to figure out how to subscribe!

Article by Ken Hill. Want To Publish Your Own E-zine? Don't Know Where To Start? Create as many e-mail lists as you want with unlimited, mailing list capable autoresponders. FREE 30 day trial. http://www.netpromarketer.com/autoresponders.html

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