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My message to them is if you can’t convince me you can be successful in
near term, why should I believe you’ll be successful in long term.
You should be able to see near term clearly. You should know your business, market, and tactical plans for next few to several quarters. If you can’t convince me you can be successful now, your chances of being successful later are slim to none.
If you say you’re going to achieve something this year, you should be able to detail tactics used to achieve it.
Jim Logan is founder of Accelerate Business Group, LLC, a revenue growth company. Accelerate Business Group partners with their customers to build revenue the only three ways possible - getting more new customers, increasing the value of your average sale, and getting more repeat business. Jim can be reached at http://www.jslogan.com.
