Praise those accomplishments: The first thing I did was congratulate him for being a first time author.

Good topic, wrong market for low income earners: The topic he was covering was actually a good topic, but he realized after fact that he had probably created a dud for an ebook because of restrictions imposed on his target market...lack of access to purchasing power.

What would you do in his position?

His question to me was what he should do with ebook. He had considered giving it away to people as an incentive for them to sign up for his newsletter, or selling ebook at $5.00 a copy. Indication of his problems: I assumed that because he only put a price tag of $5.00 on book that he was either not comfortable with content he placed in ebook OR that he was selling himself short. I would assume latter.

Summary:

The collection of data, decision time. Once you’ve collected what you think is all info required via surveys, it is now time for decision making process

Why researching right way first time will save you hair loss and disappointment:

This is why doing a thorough job in researching part of your work is so important. If he would have put a little more thought into who his target market was he wouldn’t have created a dud for an info product.

Lack of researching is number one mistake that most new authors make, take your time researching...what’s rush?

The following are most important for me.

1) How is product presented?

Reputable authors will never tell you that you will be able to make a lot of money without work simply by reading their ebook or manual.

They will warn you that personal efforts are always needed to succeed online and every concept you learn must be applied to your particular situation.

Disappointment is only thing you will earn from an informational product that is presented like a 'magic recipe' to make money fast and without efforts.

2) How many details author gives about him/herself especially with regard to past business experiences?

You want to be sure that you are about to spend your money to learn proven techniques successfully tested on real businesses not some vague theory.

3) Does site contain customers testimonials? Do they sound genuine?

A testimonial should be always followed by a full name, a website or email address so that it can be verified.

4) What kind of guarantee is offered should you dislike product once you have purchased it?

Ideally every good informational product should be covered by a full money back guarantee as it's always best protection for your investment.

If you pay attention you will find many other elements that will tell you a lot about author and product he/she sells.

Learning how to market online is an ongoing process. Even if your personal work is always needed, with ebooks, manuals, courses you can learn from successful marketers experiences, concentrate your efforts on strategies that worked for them and consequently avoid mistakes and save time and resources.

You are welcome to use our site (see link below) as a starting point of your quest for your ideal internet marketing informational product.