On delivery day, they sent first item to our place, we paid balance amount as we are satisfy with it. Later that day, they sent second item, but we found faults on it and want to change.

We called company next day and they agreed to change another one for us by that week. But after a week has passed, still no news from company. No choice, we gone down to shop again to inform them of faults, they agreed to send someone down to see.

A couple of days later, no one came. We called again and finally someone is here to check. That guy said that piece we received is a display set and it's last one in factory so he agreed to change for us. But we've totally change our view on this shop's service.

From above case study, we can see big difference between before and after sales service. When a customer steps into your shop, you need to provide both before and after sale service to assure your customers will come back again. Do you just want to keep a customer just once or forever?

Do you know that a customer can become ten, hundred or even more customers in future through word of mouth?

In order for growth in your business, grab hold of every opportunity when a customer steps into your shop now. Remember to provide them after sale service too.

Whereas achieving standard results enables us to do a better job and have a better career, deep results are different. Deep results are about being better leaders. Of course, being a better leader will have a positive impact on your job and your career. But there is something else involved: Being a better leader means being a better person. Who we are as a leader and who we are as a person should be same thing. If they're not, we diminish both our leadership and person we are.

Look at it this way: Standard results are about "doing"; deep results are about "being". Our most important achievements as leaders are not just what we achieve but who we become in that achieving.

For instance, if we don't get standard results in our job, we fail in that job or at least in that particular aspect of job.

But in realm of deep results, such failure might lead to success if in that failure, we find a better way to lead, a better way to be better.

Here are some ways deep results differ from standard results.

--Deep results emerge over longer periods of time.

--Deep results encompass wider circles outside your job, usually impacting your family, friends, and relatives.

--Deep results are often not conventionally successful results. They can come in guise of failure.

--Deep results can't be quantified. They're usually a quality of living or being.

--Deep results are often not immediately apparent. Usually, you become aware of them after they appear and sometimes long after they appear.

--Deep results are formed in your inner life and choices you make over things you control, your opinions, aspirations, and desires.

--Deep results shape, and are shaped by, character. How does one go about getting deep results? There are many paths up this mountain. But one path is straight and steep and clear. In Part Two, I'll show you that path and provide examples of deep results in action.

2005 © The Filson Leadership Group, Inc. All rights reserved.