Continued from page 1
2. The seller does not know, and/or does not communicate to buyer benefits that answer needs of buyer. Unless buyer clearly understands benefits of service or product he is purchasing will solve need, there will always be doubt about sale. Many times seller knows feature of their product or service, but not benefit. For instance if I were selling a fireman's charity ticket to a friend I would not say "Buy this ticket because fire department needs your money." I would use a benefit like this; "The money you invest in this ticket will support your fire department. What this means to you is better and faster response times with better paid, more qualified fireman coming to save your house or your life."
See how I convert a feature (help fire department) into a benefit (save your house or life)? Practice this concept every time you want to sell.
Take time to find out needs of anyone you are trying to sell anything whether it is an idea, a product, or a service. Using your knowledge, match your benefits to needs, communicate it properly and you have a sale!
Your Coach and online friend, Miami
Miami Phillips Helping others find their path - and stay on it. www.creativemasterminds.com
Quotation of Week When one teaches, two learn. Robert Half
Miami Phillips is an ANSIR Certified Personal Coach and the founder of Creative MasterMinds who believes personal growth is an essential ingredient to being happy and contributing to this world. While his main focus is affordable personal and business coaching, he also offers motivational teleclasses, ebooks, reading recommendations and much more. To find out more visit his site at http://www.creativemasterminds.com or send him an email at coach@creativemasterminds.com