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Is there any question? The truth is, I have never read a critical review of Site Build It from someone who sells it. Why would you be objective about a product if you stand to make money every time it is sold?
In fact, this is an unwritten rule about web marketing products. No criticism. Ever. I'm sure just
fact that I dare mention "critical review" and a product name in
same sentence will draw gasps of disbelief. But,
truth is I think Site Build It is a really good program. Not perfect (gasp!). But a lot better than than almost anything else I've seen.
As a result of
Mini Guru's utter dependence on sales of products like this, it is virtually impossible to get objective third party information about them.
Do you see what a beautiful system this is for enterprising marketers? Create a product. Make it available to affiliates. Offer a handsome commission. And no one (except
poor suckers who buy it) will ever say a negative word about your product again.
Do affiliates mislead their own customers?
In fact, it gets worse. Not only are affiliates uncritical about products, but they can be downright misleading in their praise of them.
For instance, I was recently searching for an autoresponder program, and because I was an affiliate for Cory Rudl's products, I thought I would try his much-hyped program called "My Email Manager". One of
reviews I read about
product praised it up and down and gave it a glowing "five star" rating.
After struggling with My Email Manager for a week or so I concluded it was a turkey. It just didn't do
things it claimed it could do. The product promotion was clearly misleading, and
review I had read bore no resemblance to my experience. I doubt very much whether this person had actually tried
program.
But that's how
affiliate system works.

Rick Hendershot is based in Conestogo, Ontario, Canada. He has spent many years as an advertising consultant, and small business owner. He currently publishes several small business websites and ezines, and provides web design and online marketing services to small business owners wanting to jump start their online marketing efforts. He can be reached at rh@small-business-online.com.